Scry AI - Paid Marketing Manager

Responsibilities:

- Develop, implement, and manage PPC campaigns across multiple platform

- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates - pages to boost conversion rates

- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators

- Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals

- Conduct keyword research and develop keyword strategies to increase traffic and conversions

- Knowledge of SEO and SEM best practices

- Develop and implement optimization strategies to improve campaign performance

- Managing the daily budget for PPC campaigns and ensuring that the budget is allocated effectively across various campaigns