Scienaptic - Manager - Digital Marketing

Description:

EXPERIENCE:

- 4-7 plus years of hands-on digital marketing experience with demonstrated expertise in email marketing, SEO, and paid digital channels.

- Proven track record of successfully executing email campaigns, improving search rankings, and managing paid search and social campaigns.

- Direct experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM integration.

- Experience measuring and optimizing MQL and SQL conversion metrics and lead generation performance.

- Preferred: B2B SaaS, fintech, financial services, or enterprise software marketing background.

HARD SKILLS:

- Email Marketing Expertise, Marketing Automation, SEO Knowledge, Analytics.

- Proficiency, Paid Digital Advertising, CRM Systems, Web Technologies.

EDUCATION:

- Bachelor & degree in Marketing, Business, Communications, IT, or related field (or.

- equivalent practical experience).

- Relevant certifications a plus: Google Ads, HubSpot Academy, Google Analytics 4,.

- SEMrush, Facebook Blueprint.

TOOLS & TECHNOLOGIES:

- Essential: Google Analytics 4, Google Ads, CRM, email and marketing automation tools (Salesforce, Reply, Outreach, Sendgrid, Brevo, Clay, Zoominfo, Apollo), Meta.

- Ads Manager, LinkedIn Campaign Manager, Google Search Console, Project management tools.

- Beneficial: Google Data Studio, Looker, Landing page builders, WordPress, Social media management tools, Excel or Google Sheets, Attribution tools, ABM platforms,.

N8N, Zapier.