Sciative Solutions - Marketing Manager

About Us:

Sciative Solutions is an AI-powered pricing technology company helping businesses optimize pricing decisions through intelligent automation. Our products serve industries including Travel, Retail, and Hospitality, enabling organizations to maximize revenue using data-driven pricing strategies.

We're looking for a Marketing Manager who can build and execute marketing initiatives that strengthen our brand, generate qualified leads, and support business growth.

Job Summary:

As a Marketing Manager, you will own the planning and execution of marketing campaigns across digital and offline channels. You will work closely with Sales, Product, Customer Success, and Leadership to develop marketing strategies that improve brand visibility, generate demand, and drive customer engagement.

The ideal candidate combines creativity with analytical thinking and has experience managing multiple marketing channels while measuring campaign performance.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies aligned with business objectives.

- Plan, launch, and optimize digital marketing campaigns across Google, LinkedIn, Meta, email, and other relevant platforms.

- Generate qualified leads through inbound and outbound marketing initiatives.

- Manage the company's website, SEO, and content marketing strategy.

- Create and oversee marketing collateral including brochures, presentations, case studies, blogs, whitepapers, videos, and social media content.

- Plan webinars, industry events, product launches, and customer engagement campaigns.

- Collaborate with Sales to improve lead generation, nurturing, and conversion.

- Monitor campaign performance using marketing analytics and recommend improvements.

- Manage marketing budgets and optimize ROI across channels.

- Coordinate with designers, agencies, freelancers, and content creators when required.

- Maintain brand consistency across all communication channels.

- Conduct competitor analysis and identify market opportunities.

- Prepare regular reports on marketing KPIs and campaign effectiveness.