Sciative Solutions - Marketing Manager

Primary Role:

The Marketing Manager will be responsible for designing, conceptualizing, and executing social media campaigns and contests across all platforms, while also leading comprehensive marketing strategies from ideation to execution. The role demands creativity, analytical thinking, and strong leadership to drive brand visibility, engagement, and growth.

Key Responsibilities:

- Lead the end-to-end execution of marketing campaigns-from ideation to implementation-across digital and offline channels.

- Research and analyze market trends, customer demographics, competitor activity, and pricing to build data-driven marketing strategies.

- Coordinate with senior management on campaign metrics, performance reviews, and strategy brainstorming.

- Extract insights and prepare analytics reports across platforms to inform future campaign planning and go-to-market strategies.

- Monitor and evaluate marketing performance and KPIs, including lead generation, customer retention, and LTV.

- Establish and nurture strategic partnerships with key industry players, agencies, and vendors.

- Oversee the creative development of promotional content including website copy, advertisements, and social media materials.

- Experiment with and manage multiple marketing channels, both organic and paid-such as content creation, PPC, social media, events, and lead generation.

- Drive brand visibility through tie-ups, promotional activities, and event marketing.

- Develop and maintain a comprehensive brand strategy, ensuring alignment with business objectives and brand ethos.

Desired Candidate Profile:

- Proven experience in marketing strategy, campaign management, and brand building.

- Strong project management, organizational, and decision-making skills.

- Excellent written and verbal communication abilities.

- Adept in analytical thinking, with the ability to interpret marketing data and trends.

- High level of self-motivation, creativity, and results orientation.

- Comfortable with multitasking and working in a dynamic, fast-paced startup environment.

- Experience with marketing analytics tools, social media platforms, and performance metrics.

- Familiarity with lead generation, customer journey mapping, and digital funnel strategies.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field

- MBA preferred