Sciative Solutions - Marketing Manager

Key Responsibilities:

- Lead the end-to-end execution of marketing campaigns from ideation to implementation across digital and offline channels.

- Research and analyze market trends, customer demographics, competitor activity, and pricing to build data-driven marketing strategies.

- Coordinate with senior management on campaign metrics, performance reviews, and strategy brainstorming.

- Extract insights and prepare analytics reports across platforms to inform future campaign planning and go-to-market strategies.

- Monitor and evaluate marketing performance and KPIs, including lead generation, customer retention, and LTV.

- Establish and nurture strategic partnerships with key industry players, agencies, and vendors.

- Oversee the creative development of promotional content including website copy, advertisements, and social media materials.

- Experiment with and manage multiple marketing channels, both organic and paid such as content creation, PPC, social media, events, and lead generation.

- Drive brand visibility through tie-ups, promotional activities, and event marketing.

- Develop and maintain a comprehensive brand strategy, ensuring alignment with business objectives and brand ethos.