Lauritz Knudsen Electrical & Automation is a leading player in the Indian electrical industry and a proud brand of the Schneider Electric Group.

Drawing strength from over 70 years of rich heritage and a steadfast commitment to contributing to India's growth, the brand currently exports to over 30 countries and offers a wide range of electrical and automation solutions to key sectors of the economy-including industry, utilities, infrastructure, buildings, and agriculture. Our extensive portfolio includes low-voltage and medium-voltage switchgear, automation solutions, customized software, and services.

We are one of the largest electrical players and most trusted brands in India. With a robust manufacturing footprint of 2.1 million sq. ft across 5 factories, 33+ offices, and a pan-India presence across 500+ cities.

With multiple manufacturing facilities across India, we adhere to global standards of excellence. Our operations are supported by well-equipped in-house design and development centres, as well as advanced tooling facilities, ensuring precision in manufacturing.

Backed by a strong global footprint and an expansive electrical distribution network in India and worldwide, our ambition is to foster excellence and deliver top-tier products and solutions that drive the progress of nations globally.

Lauritz Knudsen aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate and we 'embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

Lauritz Knudsen is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Purpose:

Our Purpose is to empower all to make the most of our Energy & Resources bridging progress & Sustainability for all.

Main responsibilities:

- Manage Brand and Marketing Communication for Lauritz Knudsen Brand

- Lead creative development for a variety of campaigns to motivate the target audience to "get inspired" and "take action":

- Conceptualise campaigns with an end-to-end execution in mind.

- Manages all marketing programs around key campaigns, which include social, advertising, print, and promotions.

- Strategies and continuously improve the existing campaigns to deliver more. Drive innovation in communication and execution.

- Manage and execute the integrated communication plan based on marketing guidelines and business objectives.

- Lead engagement initiatives across markets and personas: digital and physical events, programs, and drive MAU (monthly active users) target achievement.

- Manage the offline and online branding activities in rural and metros.

- Lead generation through online and offline source mediums; funnel construct and nurturing, and sales enablement and support for enterprise sales' requirements.

- Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, and drive spend optimisation.

- Analyse brand positioning and consumer insights - have experience in managing brand health research for brands and have worked with external agencies.

- Translate brand elements into plans and go-to-market strategies.

- Monitor market trends, research consumer markets and competitors' activities.