SARVA FOAM - National Sales Head

National Sales Head

Key Responsibilities:

Sales Strategy & Execution:

- Develop and implement national sales strategies to achieve growth targets and increase market share in B2B foam segment.

- Monitor and drive the performance of regional teams (West, South, etc.), ensuring consistent execution of sales plans.

Team Leadership & Management:

- Lead and mentor a geographically distributed sales team including Area Sales Managers (ASMs).

- Set individual targets, conduct performance reviews, and support team development through regular coaching.

Business Development:

- Identify and cultivate strategic partnerships with key accounts such as mattress manufacturers, OEMs, and institutional buyers.

- Support ASMs in onboarding high-potential clients and expanding key accounts nationally.

Market Intelligence:

- Track industry trends, competitor activity, and regional dynamics to proactively identify new business opportunities.

- Recommend pricing, positioning, and product strategies based on ground-level market insights.

Sales Operations & Coordination:

- Liaise with production, dispatch, and finance teams to ensure smooth fulfilment and payment cycles.

- Monitor receivables and ensure timely collections with the support of regional teams.

Reporting & Forecasting:

- Prepare and present monthly/quarterly sales reports, forecasts, and performance dashboards to top management.

- Ensure accurate use of CRM and sales tracking tools across the team.

Representation & Branding:

- Represent the company at national-level exhibitions, trade shows, and customer events.

- Uphold the brand image and customer service standards in all sales interactions.

Candidate Profile:

- Education: Graduate in any discipline; MBA in Sales/Marketing preferred.

- Experience: Minimum 8 years of B2B sales experience, including at least 3-5 years in a senior sales leadership role.

- Industry Exposure: Mandatory experience in the foam, mattress, or similar material-based industries.

Key Skills:

- Proven team leadership and sales planning abilities.

- Strong interpersonal, negotiation, and closing skills.

- Familiarity with regional markets and willingness to travel across India.

- Proficient in MS Office, CRM systems, and reporting tools.

Key Attributes:

- Strategic mindset with operational execution skills

- Strong commercial acumen and client management capabilities

- Ability to lead, motivate and build high-performing sales teams

- Result-oriented with a passion for building business