Saras Analytics - Client Retention Lead

What Youll Do:

- Design, implement, and manage comprehensive retention strategies and campaigns across various communication channels, including email, SMS, loyalty programs, Meta (Facebook/Instagram) advertising, and other relevant platforms.

- Utilize customer data and analytics tools to identify key customer segments, understand their behavior, predict churn risks, and personalize engagement initiatives to optimize retention efforts.

- Work closely with cross-functional teams including Product, Engineering, and Marketing to identify opportunities to enhance the overall customer experience, addressing pain points and improving key touchpoints that impact retention.

- Focus on driving measurable improvements in key retention metrics such as customer churn rate, repeat purchase rates, customer lifetime value (LTV), and customer satisfaction.

- Oversee the full lifecycle of retention campaigns, from ideation and segmentation to execution, A/B testing, and performance analysis.

- Generate regular reports on retention campaign performance, providing actionable insights and recommendations to internal stakeholders.

- Keep abreast of the latest trends, technologies, and best practices in customer retention, lifecycle marketing, and CRM.

What Were Looking For:

- 3+ years of experience in client retention, lifecycle marketing, CRM, or a similar customer engagement-focused role, ideally for e-commerce brands or a consumer-facing business.

- You are comfortable working with large datasets, performing customer segmentation, tracking key performance indicators (KPIs), and deriving actionable insights from performance tracking.

- A strategic thinker who can balance the pursuit of quick wins with the development and execution of long-term growth strategies.

- Proven ability to design and implement successful retention campaigns.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with technical and non-technical teams.

- Proficiency in using CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot).

- Experience with platforms like Klaviyo, Attentive, or similar is a definite plus.

- Understanding of key e-commerce metrics (AOV, repeat purchase rate, ).

- Degree in Marketing, Business, Statistics, or a related field