Description:

Senior Marketing Manager

Location: Hyderabad, India

Reports to: VP, Strategy, Business Development & Marketing

About Your Role:

We are seeking a strategic, creative, and hands-on Marketing Manager to spearhead Sanzyme Biologics marketing agenda. This role is pivotal in building a strong and consistent brand presence, driving sales enablement and aligning messaging across all channels, markets, and customer segments.

You will lead key initiatives across branding, digital platforms, sales support and customer engagement spanning both B2B and B2C audiences. This is a high-impact opportunity for someone who thrives in a dynamic, cross-functional environment and is eager to drive measurable business outcomes.

Key Responsibilities:

Strategic Brand Management:

- Collaborate with leadership on corporate branding initiatives and product positioning.

- Evaluate and strengthen B2C branding and packaging to enhance brand recognition and market presence.

- Ensure consistent messaging and visual identity across all channels and regions.

Sales Enablement & Market Activation:

- Deliver marketing tools and content to empower the sales team in customer interactions.

- Collaborate with BU leaders in executing strategic initiatives across various market segments.

- Own and manage the annual marketing calendar and activation plans to ensure effective execution and ROI.

Collateral & Content Development:

- Lead the development of marketing materials including brochures, presentations, and trade show displays.

- Oversee creative production and coordinate with external vendors and agencies.

Digital Marketing & Website Management:

- Own and manage the Sanzyme Biologics website, including content, user experience, SEO and performance analytics.

- Ensure brand consistency across all digital platforms.

Global Coordination & Events:

- Coordinate with international markets to maintain global brand alignment.

- Lead planning and execution of trade show participation, ensuring impactful brand presence.

Who Were Looking For:

- Education: Bachelors or Masters degree in Marketing, Communications, or a related field

- Experience: 58 years in marketing roles within Life Sciences, Biotech, Nutraceuticals, Ingredients or other B2B industries

Domain Expertise:

- Strong understanding of scientific/technical content (e.g., probiotics, nutrition, health ingredients)

- Proven success in brand development, strategic positioning and digital B2B marketing

Technical Skills:

- Familiarity with graphic design tools (e.g., Adobe Illustrator, InDesign, Photoshop)

- Knowledge of CMS platforms (e.g., WordPress), SEO, and website analytics

Soft Skills:

- Exceptional communication and stakeholder management capabilities

- Strong multitasking and project management abilities in a fast-paced environment

- Collaborative mindset with the ability to work cross-functionally and internationally

- Creative thinking with a passion for branding and storytelling

What Success Looks Like:

- A globally recognizable and unified brand presence

- Enhanced digital engagement and website performance

- High-impact marketing campaigns that enable sales growth

- Strong cross-functional collaboration with internal and external stakeholders

About Sanzyme Biologics:

Sanzyme Biologics, formerly known as Uni-Sankyo, has been a pioneer in the manufacturing and sale of probiotics and enzymes in India since 1969. Initially focused on producing high-quality products for our in-house brands SPORLAC and Sanzyme, we expanded into the global ingredients market in 2005.

Headquartered in Hyderabad, India, we partner with clients in over 45 countries, supplying proprietary spore-forming probiotics, patented probiotic blends, enzymes & nutritional ingredients for applications in pharmaceuticals, food, dietary supplements, pet nutrition and animal health

With over five decades of experience, Sanzyme Biologics is committed to delivering safe, effective and scientifically validated solutions. We also offer contract development and manufacturing services, supporting innovation across the health and nutrition sectors.