SANDS - Marketing Communications Specialist

We're looking for a highly skilled and strategic Marketing Communications Specialist to join our team in Chennai. This role is ideal for a creative and results-driven professional with 3-7 years of experience and an MBA, who is passionate about crafting compelling brand narratives and executing impactful multi-channel communication strategies. You'll be instrumental in shaping our brand's voice and increasing market visibility and engagement.

Key Responsibilities

- Strategic Planning: Develop and implement comprehensive marketing and communication plans that align with our business objectives.

- Content Creation: Create engaging and high-quality content for a variety of channels, including press releases, blog posts, social media, website copy, newsletters, and marketing collateral.

- Digital Marketing: Manage and optimize digital marketing campaigns, including SEO, email marketing, and social media management, to drive brand awareness and lead generation.

- Brand Management: Ensure consistent brand messaging and visual identity across all communication channels, maintaining brand integrity and a strong public image.

- Media & Public Relations: Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and enhance brand reputation.

- Performance Analysis: Monitor, analyze, and report on the performance of all marketing communications campaigns using key metrics (KPIs) to inform future strategy.

- Cross-Functional Collaboration: Work closely with internal teams, including sales, product, and design, as well as external agencies and vendors, to ensure a cohesive and integrated marketing approach.

- Event Management: Support the planning and execution of marketing events, webinars, and conferences.

- Market Research: Conduct market research and competitor analysis to identify new opportunities and trends.

Required Qualifications

- Education: MBA in Marketing, Communications, or a related field from a reputable institution.

- Experience: 3-7 years of proven experience in a Marketing Communications or similar role.

- Location: Based in Chennai, India.

Key Skills & Competencies

- Exceptional Communication: Outstanding written and verbal communication skills with a flair for creative and persuasive storytelling.

- Digital Expertise: Proficiency in digital marketing platforms and tools such as Google Analytics, SEO tools (e.g., SEMrush), social media management platforms, and content management systems (CMS).

- Strategic Thinking: Ability to develop data-driven strategies and translate business goals into effective communication plans.

- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

- Creativity & Innovation: A proactive and creative mindset with the ability to think outside the box and propose innovative solutions.

- Collaboration: Excellent interpersonal skills and the ability to work effectively with diverse teams and stakeholders.

- Attention to Detail: Meticulous attention to detail in all content creation and campaign execution.