Samsung - Head - Marketing Communications

Role Overview:

We are seeking a result-driven digital first Marketing lead who will be responsible to drive the marketing communications strategy across ATL, BTL, Digital, PR, Influencers and Retail Communication.

Key Responsibilities:

- Own 360- marketing communications and strategy for Home Appliances in India across ATL, BTL, Digital, PR, Influencers, CRM and Retail Communication.

- Own the marketing budget for integrated planning across marketing mix and media mix with a strong ROI

- Build brand with differentiation and premiumization with a digital- first communication strategy (Paid & organic)

- Translate global brand vision into culturally relevant localized India market campaigns

- Drive consumer market research, analytics, social listening and experimentation to enable insight-lead decisions.

- Lead end to end campaigns across ATL & BTL for national launches, festive, and category bursts.

- Work closely with Retail Marketing to innovate on retail visibility & differentiation at point of sale.

- Lead advocacy campaigns through influencer, PR, CRM and affiliate programmers, UGC and brand communities.

- Experiment with new-age growth levers for demand generation including AI-powered marketing, content targeting and marketing on emerging channels

Agency & Stakeholder management:

- Manage agencies (media, creative, digital and PR) to drive integrated and data-led execution

- Influence cross-functional teams and manage internal stakeholders effectively

- Lead a high-performing marketing communications team

Candidate profile:

- 15-18+ years of marketing experience.

- Strong exposure to consumer durables / electronics / FMCG / digital-first brands.

- Proven leadership in large-scale digital & mass media campaigns.

- Strong understanding of Indian consumer, festive cycles, and regional markets.