SALT Attire - Senior eCommerce Executive

Company Overview:

SALT Attire is a premium women's workwear brand dedicated to simplifying the professional wardrobe. By combining high-quality fabrics with functional designs and a precise fit, the company provides sophisticated apparel tailored for the modern woman. Operating primarily through its direct-to-consumer e-commerce platform, SALT Attire has established a strong niche in the Indian fashion industry, focusing on quality, transparency, and a seamless digital shopping experience.

Role Overview:

As a Senior Ecommerce Executive, you will be responsible for driving the end-to-end online sales performance and operational efficiency of the SALT Attire platform. You will work closely with the marketing, logistics, and product teams to ensure a frictionless customer journey, from site navigation to final delivery. Your efforts will directly influence revenue growth, customer retention, and the overall digital footprint of the brand in a competitive fashion landscape.

Key Responsibilities:

- Manage day-to-day website operations, including product cataloging, pricing updates, and promotional banners to ensure an optimized shopping experience.

- Execute digital marketing campaigns across various channels to drive traffic and improve conversion rates for the online store.

- Oversee inventory management processes to maintain optimal stock levels and prevent stock-outs or overstock situations.

- Analyze web analytics and sales data to identify trends, customer behavior patterns, and areas for revenue improvement.

- Implement category management strategies to curate product collections that align with seasonal trends and customer demand.

- Coordinate with logistics and customer support teams to resolve order fulfillment issues and maintain high service standards.

Required Skillset:

- Proven ability to manage e-commerce platforms with a focus on driving online sales and improving user experience.

- Strong analytical mindset with the capability to interpret web analytics data and translate insights into actionable business strategies.

- Demonstrated expertise in pricing strategy and inventory management to maximize margins and operational efficiency.

- Excellent communication and interpersonal skills to collaborate effectively across cross-functional teams.

- Ability to thrive in a fast-paced, on-site work environment in Gurugram, managing multiple priorities with attention to detail.

- 2 to 4 years of relevant experience in the e-commerce or fashion retail sector.