Brand Manager - Fashion/Retail/Consumer Brands - Minimum 6 years work experience This is for a startup in the Growth Phase. We are looking for a Brand Manager to come in and build the brand and the team under them. This is the building phase of the startup and we need someone who is willing to work hard, take ownership and be accountable. Key Responsibilities : - Own the Brand P&L - Devise & Drive the Brand Strategy ensuring excellence in execution and delivery against Brand KPIs. - Formulate the Annual Branding & Marketing Calendar based on the Brand Targets for Online and Offline Channels. - Devise a Strategy for Offline Retail, PR, Campaigns, Social Media, Influencer Marketing to Enhance the Brand Image and Ensure Consistent & Elevated Brand Positioning. - Draft strong marketing briefs & lead the process of agency briefings, creative development, activation roll-out for all photoshoots & campaigns based on the business objectives. - Implement integrated marketing plans and strategies for Offline Retail & Online presence, in sync with business plans, and business targets, annual marketing calendar, drive brand campaigns and product launches along with all stakeholders. - Drive Engagements & Cross Promotions to enhance the Brand Positioning. - Create and enhance influencer relationships that drives them to deliver exceptional performance with a ROI-driven mindset. - Ensure consistent and elevated brand positioning across all consumer touchpoints. - Focus on delivering the brand strategy in a relevant and meaningful way, enhancing the brand image, position and reputation amongst consumers, in accordance with brand guidelines, design formats and marketing principles. - Enhance Brand Photoshoots, Campaigns, Social Media to improve the Value Proposition of the Brand. - Ensure timely launch of Brand Shoots & Campaigns in accordance with the Brand Calendar. - Ensure timely planning & leadership alignment of brand & product campaigns followed by on-time reporting aligned with internal processes and expectations. - Provide a clear vision and direction to indirect teams with relevant objectives and KPIs. - Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement. Others : - Follow all the set protocols for approvals, documentation and budgeting in accordance with the plans. - Identify brand-building areas, consumer touch-points; bring in industry best practices and innovations in-line with the objective of Brand. - Drive checks, monitoring/tracking standards, media trends, up-to-date guidelines and provide timely feedback with action plans for effective market planning. - Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment. - Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement. Knowledge, Skills and Abilities : - Brand Management - Product Marketing - Brand Communication - Managing a Team - Social Media Marketing - Graphic Design/ Has a Creative eye Education Qualifications : - Minimum 6-10 years work experience as a Brand Manager in Fashion/Retail/Consumer Brand is a MUST. - MBA Marketing from premier MBA institutes. - Strong consumer understanding with experience in a Consumer Brand. - Strong Analytical Skills. - Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. - Ability to lead and inspire a team. - Excellent verbal and written communication skills.

Gurgaon/Gurugram

Salt Attire - Brand Manager - IIM/ISB/FMS/MDI 

Job Description for Salt Attire - Brand Manager - IIM/ISB/FMS/MDI  in Salt Attire in  Gurgaon/Gurugram for (6-12) years of experience. Apply Now!