SalesDuo - Head - Marketing

We are looking for a dynamic Head of Marketing to lead and scale our marketing function. This role will own the end-to-end marketing strategy - from organic growth and performance marketing to partnerships, community, and brand presence. You will work closely with leadership to drive growth, strengthen brand positioning, and build a high-impact marketing team.

Key Responsibilities:

1. Marketing Leadership:

- Lead and mentor a cross-functional marketing team across growth, content, and brand.

- Define and execute the overall marketing strategy aligned with company growth goals.

- Build scalable processes, frameworks, and reporting systems for the marketing function.

2. Organic Growth:

- Drive organic growth through SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.

- Improve website visibility, rankings, and inbound lead generation.

- Work with content teams to create search-optimized, high-intent content.

3. Paid Growth:

- Own and scale paid acquisition channels including Google Ads and LinkedIn Ads.

- Optimize campaign performance, CAC, and ROI across digital channels.

- Experiment with new growth channels and performance strategies.

4. Content & Website:

- Oversee website content and copy strategy to ensure clear positioning and conversion optimization.

- Collaborate with design and product teams to improve user journeys and messaging.

5. Partnerships:

- Develop and manage strategic partnerships that drive distribution, brand awareness, and lead generation.

6. Affiliates & Influencers:

- Build and scale affiliate and influencer programs to expand reach and customer acquisition.

7. Community Development:

- Grow and engage an active community around the brand through meaningful initiatives, conversations, and platforms.

8. Trade Shows & Events:

- Plan and execute the company's presence at industry trade shows, conferences, and events.

- Ensure strong brand visibility and high-quality lead generation from events.

What We're Looking For?

1. Proven experience leading multi-channel marketing teams.

2. Strong understanding of growth marketing, performance marketing, and organic acquisition.

3. Experience with B2B marketing, partnerships, and brand building.

4. Data-driven mindset with strong analytical and experimentation skills.

5. Excellent leadership, communication, and cross-functional collaboration abilities.