Roles & Responsibilities :

1. Go-to-Market Strategy & Product Marketing :

- Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms

- Create product marketing collateral, case studies, and solution briefs

- Support product launches and feature releases with coordinated marketing campaigns

- Define target buyer personas and competitive differentiation strategy

2. Demand Generation & Lead Management :

- Design and execute integrated campaigns to drive qualified leads and pipeline

- Manage marketing channels including email, paid digital, LinkedIn, and webinars

- Collaborate with Sales on lead quality, scoring, and nurturing workflows

- Track and optimize marketing metrics to improve cost-per-lead and conversion rates

3. Content Marketing & Thought Leadership :

- Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation

- Create blog posts, whitepapers, webinars, and video content

- Build and maintain marketing calendar aligned with product roadmap and sales cycles

- Support executive thought leadership and speaking opportunities

4. Brand & Marketing Communications :

- Maintain brand consistency across all marketing channels and touchpoints

- Manage website content, product pages, and digital assets

- Develop campaigns for key markets and customer segments

- Create internal communications to align organization with marketing initiatives

5. Analytics & Performance Management :

- Establish marketing dashboards and KPIs; report on campaign performance

- Conduct A/B testing and optimization across marketing channels

- Provide insights on market trends, customer feedback, and competitive landscape

- Present monthly marketing performance metrics and recommendations to leadership

6. Cross-Functional Collaboration :

- Partner with Product, Sales, and Customer Success teams on go-to-market initiatives

- Support enterprise customer wins with marketing enablement and case study development

- Work with Sales leadership on account-based marketing (ABM) strategies for top prospects

- Collaborate with international teams to adapt campaigns for regional markets

Desired Candidate Profile

Experience: 4-8 years in :

- B2B SaaS / Technology marketing

- Product Marketing or Growth Marketing roles

- Demand generation and lead management

- Enterprise software or AI/analytics platforms (preferred)

- Startup or high-growth company environment (preferred)

Preferred Background :

- Exposure to CPG, sales, or business operations space

- Experience working with global accounts or in international markets

- Marketing in highly technical/complex product environments

Core Skills :

- Strategic Thinking: Ability to develop and communicate clear go-to-market strategies

- Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits

- Campaign Execution: End-to-end campaign management across multiple channels

- Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement

- Communication: Excellent written and verbal communication with both technical and non- technical audiences

- Project Management: Strong organizational skills with ability to manage multiple workstreams

- Collaboration: Ability to work effectively across cross-functional teams and influence without authority

Mindset & Behavioural Fit (Critical for Success) :

- Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution

- Bias for Action: Executes quickly, tests constantly, and learns from results

- Customer Obsession: Genuinely understands customer pain points and feedback

- Adaptability: Thrives in a fast-paced, ambiguous startup environment

- Storytelling: Can distill complex AI/sales concepts into compelling narratives

- Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices

What Success Looks Like (6-12 Months)

- Becoming a product expert in 15 days and creating impact on brand positioning

- Consistent pipeline generation; marketing contributing meaningfully to revenue targets

- Brand awareness and thought leadership established in CPG sales transformation space

- High-quality case studies and customer success stories in place

- Effective collaboration between Marketing and Sales with aligned metrics and processes

- International markets receiving localized, targeted marketing support