Sales Manager - HoReCa

Description: We are seeking a HORECA Sales Manager with a funded Sustainable Packaging Startup.

Job Profile:

- Lead a Sales Team

- Identify and onboard new clients across HoReCa, retail, institutional, and B2B segments

- Drive revenue growth through effective field sales and market penetration strategies

- Build and maintain strong relationships with F&B teams, purchase managers, distributors, and corporate clients,

- Promote the brands product portfolio including fresh, frozen, and dry agri-products

- Conduct daily field visits to generate leads and close business deals

- Manage pricing discussions, negotiations, and contract closures

- Track market trends, competitor activities, and new business opportunities

- Coordinate with internal teams for seamless execution of orders and client servicing

- Maintain CRM updates, sales reports, and pipeline tracking

- Ensure timely collections and adherence to company credit policies.

Strong experience in managing channel partners, distributors, and dealer networks will be an added advantage.

HORECA Sales Manager Requirements:

- Bachelors degree in Business, Marketing, Hospitality, or related field

- 8+ years of experience in B2B Sales / FMCG / Food & Beverage / HoReCa / Field Sales

- Strong Sales leadership experience

- Proven experience in client acquisition, onboarding, and relationship management

- Strong exposure to HoReCa or institutional sales channels is mandatory

- Good network in regional markets will be an added advantage

- Excellent communication, negotiation, and interpersonal skills

- Target-oriented and self-driven individual contributor

- Proficient in MS Office and CRM tools

- Willingness to travel for field sales