Sales Manager - Animal Feed

Description:

Role Overview:

The Sales Manager Animal Feed will be responsible for driving sales growth, managing distributor networks, and expanding market presence across assigned territories. The role requires deep experience in feed sales, strong relationships with dealers and farmers, and hands-on leadership of field sales teams.

Key Responsibilities:

- Drive sales and revenue growth for animal feed products (poultry / cattle / aqua) in the assigned region.

- Manage and expand distributor, dealer, and retailer networks.

- Lead, mentor, and monitor performance of regional sales teams and field officers.

- Develop and execute territory-wise sales plans in line with annual business targets.

- Build strong relationships with farmers, integrators, institutional buyers, and channel partners.

- Monitor market trends, competitor activities, pricing, and farmer demand patterns.

- Ensure timely collections, credit control, and adherence to company policies.

- Coordinate with production, supply chain, and logistics teams to ensure product availability.

- Support product launches, promotional activities, and technical field programs.

- Provide regular sales reports, forecasts, and market intelligence to senior management.

Key Requirements:

- 8-15 years of experience in animal feed sales (poultry / cattle / aqua feed mandatory).

- Strong exposure to B2B and channel sales in rural and semi-urban markets.

- Proven experience managing distributor-driven sales models.

- Solid understanding of farmer economics, feed conversion ratios, and pricing dynamics.

- Experience working with reputed feed companies such as Godrej Agrovet, Suguna, Avanti, CP Group, SKM, Hindustan Feeds, Cargill, or similar.

- Strong leadership, negotiation, and relationship-building skills.

- Willingness to travel extensively within the region.

Education:

- Graduate in Agriculture / Veterinary / Animal Husbandry / Dairy / Science preferred.

- MBA / PGDM in Sales & Marketing is an added advantage.