With a growing footprint across India, we are looking to strengthen our market dominance in West Bengal by hiring a high-caliber Sales Leader who understands the regional market dynamics and can drive exponential business growth.

Role Summary:

We are seeking a strategic and execution-focused Sales Head with deep-rooted experience in the West Bengal PVC pipe and tank market.

The ideal candidate must bring hands-on leadership in dealer-distributor channel development, team management, territory expansion, and competitive market intelligence.

This is a high-impact role aimed at significantly scaling sales volumes and enhancing brand presence across the region.

Key Responsibilities:

Sales & Business Strategy

- Develop and implement region-specific sales strategies aligned with overall business goals.

- Achieve monthly, quarterly, and annual sales targets across product verticals (PVC pipes and tanks).

- Identify and evaluate market potential in Tier 1, Tier 2, and rural segments across West Bengal.

- Drive penetration into under-served and high-growth markets.

Channel Management

- Build, manage, and strengthen relationships with the dealer and distributor network across the state.

- Oversee distributor appointment, on-boarding, training, and performance tracking.

- Negotiate trade terms, credit policies, and drive consistent secondary sales.

- Ensure proper channel hygiene timely billing, stock rotation, inventory management, and market feedback loops.

Team Leadership

- Directly manage and mentor a team of 15+ Territory Sales Executives / Area Sales Managers.

- Set clear KPIs, monitor performance metrics, and ensure adherence to structured sales processes.

- Conduct weekly reviews, field visits, and on-ground coaching to drive accountability and productivity.

- Foster a performance-driven culture through incentives, recognition, and continuous training.

Market Intelligence & Competition Benchmarking

- Stay aligned with current and emerging market trends, pricing structures, seasonal demands, and competitor activities.

- Monitor competitor product launches, schemes, distributor shifts, and regional disruptions.

- Generate market intelligence reports and actionable insights for product and pricing decisions.

Brand Development

- Coordinate with marketing teams for regional promotions, influencer engagement (plumbers, contractors, architects), and local events.

- Drive point-of-sale visibility through effective in-market branding and display execution.

- Ensure high recall and trust value of the brand through consistent customer and channel engagement.

Required Skills & Competencies:

- Proven track record of driving high-volume sales in PVC pipes and water storage or allied construction materials.

- Deep and updated knowledge of the West Bengal market including distribution routes, buying behaviors, logistics dynamics, and state-specific challenges.

- Strong channel management and B2B negotiation skills.

- Leadership experience managing a large field sales team with a focus on execution and territory coverage.

- High level of self-discipline, accountability, and goal orientation.

- Excellent communication (Bengali, Hindi, and English preferred), interpersonal, and CRM skills.

- Data-driven mindset with experience using sales reporting tools and dashboards.

Qualifications:

- Graduate in any discipline (MBA preferred).

- Technical understanding of PVC products and plumbing systems is an added advantage

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