Key Responsibilities:

- Drive achievement of annual and quarterly sales targets; build a strong pipeline and consistently deliver revenue growth across B2B segments.

- Identify and acquire new customers across retail, advertising, hospitality, education, corporate, real estate, entertainment, stadiums and institutional segments.

- Develop and maintain relationships with CXOs, business heads, procurement teams, marketing heads, facility heads, architects, consultants and other key decision-makers.

- Develop and execute regional/national sales strategies aligned with business objectives, market opportunities and competitive dynamics.

- Build and manage relationships with system integrators, AV consultants, dealers, distributors, architects, contractors and other relevant channel partners.

- Drive large-value solution sales from lead generation and requirement identification through solutioning, commercial negotiation, order closure and project execution.

- Identify new markets, geographies, applications and customer segments to increase the company's market penetration.

- Establish robust sales forecasting, pipeline tracking and conversion mechanisms; ensure healthy funnel coverage and accurate revenue projections.

- Build, mentor and manage a high-performing sales team; define targets, monitor performance and establish effective sales processes and governance.

- Develop partnerships with technology providers, consultants, integrators and ecosystem players to create new business opportunities.

- Lead pricing, negotiations, commercial proposals and deal closures while maintaining healthy margins and ensuring commercial discipline.

- Ensure seamless coordination with project, installation and service teams to deliver quality execution and strengthen long-term customer relationships.

- Track competitors, pricing, technology trends, customer requirements and market developments to identify opportunities and maintain competitive advantage.

- Establish regular sales dashboards and MIS covering pipeline, revenue, conversion ratios, forecasts, customer acquisition and team productivity.

- Work closely with finance and operations teams to ensure timely collections, healthy receivables and adherence to agreed commercial terms.

- Represent the organization at industry events, exhibitions, customer forums and relevant business networks to strengthen market visibility and generate leads.

Must Haves:

- 10 - 15+ years of overall sales experience, with significant experience in B2B/project-based sales.

- Prior experience in LED Displays, Digital Signage, AV/Pro-AV, Video Walls, Commercial Displays, IT Hardware, Electronics or related technology solutions is preferred.

- Proven track record of managing large-value projects, enterprise accounts and strategic customers.

- Experience in building and managing sales teams, channel partners, system integrators and strategic alliances.