Head of Sales WPC (South)

A dynamic and experienced sales leader to drive and grow WPCs footprint across south India in both retail and project sales verticals. Candidate must have a track record in building dealer/distributor networks, managing channel partners for projects, and leading large sales teams in architectural or building materials industries.

Job Title - Head of Sales WPC (South)

Reporting To - Founder CEO

Location - Chennai

Key Responsibilities:

1. Sales Strategy & Planning:

- Develop and execute annual sales plans aligned with WPCs business objectives for both retail (dealers/distributors) and projects (channel partners) verticals.

- Identify and prioritize high-potential markets and customer segments for expansion.

2. Retail Sales (Dealer Model):

- Expand and manage a network of distributors and dealers across India.

- Build region-wise retail sales growth strategies and guide regional teams to execute.

- Monitor product display, branding, promotional schemes, and secondary sales performance.

3. Project Sales (Channel Partner Model):

- Identify, onboard & manage channel partners for project supply and execution.

- Develop engagement models and support mechanisms for channel partners to sell.

- Coordination with internal ops, marketing, and CRM teams for partner management.

4. Sales Team Management:

- Lead and mentor a team of 20+ sales staff spread across regions.

- Drive performance, review and coach regional teams to deliver results.

- Set, track, and achieve volume/value targets through team and channel accountability.

5. Cross-functional Collaboration:

- Work with Marketing to align sales promotions & customer campaigns.

- Coordinate with Operations and CRM for order fulfillment, customer coordination and support.

Candidate Experience Parameters:

Experience:

- 15 years total sales experience, with at least 5 years in a senior/regional leadership role.

Industry:

- Premium architectural products, building materials, or allied segments such as UPVC/Aluminium doors & windows, decorative wood products & laminates, hardware, fa- ade & cladding products, flooring, roofing.

Team Leadership:

- Managed teams of 20+ sales people, with direct responsibility for hiring, developing, driving performance and reviewing teams.

Channel Development:

- Proven experience in developing and scaling dealer/distributor networks channel partners.

Geographic Exposure:

- Strong exposure to at least 23 major regional markets in India, and experience expanding into Tier 2 cities.

Education:

- Graduate in any discipline; MBA preferred but not mandatory if experience is strong.

Technology Use:

- Comfortable working with CRM systems, Excel dashboards and reporting formats.

Languages:

- Fluency in English, Hindi and regional language.

Key Skills & Competencies:

- Strong leadership & people management

- Business development mindset

- Strategic and analytical thinking

- Strong customer and channel partner orientation

- Execution-driven with follow-through

- Negotiation and relationship management

- Performance management and sales tracking

- Cross-functional coordination

Growth Opportunity:

This is a leadership role with direct impact on WPCs growth, with future potential to move into a business head position depending on results and contribution.