Role Overview:

We are hiring a Sales Head for one of our leading paint manufacturing clients in Mumbai.

Key Leadership Responsibilities:

1. National Business Strategy & Profitable Growth:

- Define and execute the national business strategy in alignment with organizational priorities, growth ambitions, and financial objectives.

- Drive achievement of revenue, sales, profitability, and market development targets through disciplined execution and performance management.

- Identify new business opportunities, emerging categories, untapped markets, and avenues for sustainable growth.

- Develop market-led strategies informed by customer needs, competitive dynamics, industry trends, and regional business potential.

- Strengthen product penetration, customer acquisition, retention, and market share across priority segments.

- Establish clear business priorities, translate strategic objectives into actionable plans, and drive accountability for results across the organization.

2. Sales Leadership & Distribution Excellence:

- Lead national sales and business development operations to accelerate market expansion and strengthen competitive positioning.

- Build a robust and productive distribution ecosystem through strategic distributor appointments, improved channel coverage, and enhanced partner performance.

- Drive primary and secondary sales growth, channel productivity, outlet expansion, and customer reach.

- Strengthen relationships with key customers, distributors, dealers, contractors, influencers, and strategic channel partners.

- Oversee sales pipelines, business conversion, channel health, and performance against commercial targets.

- Develop effective channel schemes and commercial initiatives aligned with business priorities, budgets, and profitability objectives.

3. Field Marketing & Market Development:

- Lead the field marketing agenda to create demand, strengthen brand presence, accelerate product adoption, and deliver measurable business impact.

- Translate business and marketing strategies into effective market development plans, localized activations, and customer engagement programs.

- Oversee product launches, demonstrations, roadshows, dealer meets, exhibitions, and promotional campaigns.

- Strengthen engagement with contractors, applicators, influencers, and end users to build preference and drive sustained product adoption.

- Establish mechanisms to measure campaign effectiveness, marketing investments, and the commercial contribution of field initiatives.

- Partner with Sales, Marketing, and Category teams to ensure integrated execution and effective resource utilization.

4. Strategic Market Intelligence & Competitive Positioning:

- Establish a strong market intelligence framework to monitor competitive movements, pricing, customer preferences, and emerging market opportunities.

- Translate market insights into actionable strategies for business expansion, competitive differentiation, and improved commercial performance.

- Develop short-term competitive response plans and long-term strategic initiatives to strengthen market positioning.

- Identify underserved customer segments, geographic white spaces, and opportunities for portfolio expansion.

- Provide strategic inputs for business planning, category development, pricing decisions, and resource allocation.