Sales Head - FMCG

Description:

Role & Responsibilities:

- Develop and execute the national sales strategy aligned with business goals.

- Identify growth opportunities across modern trade, general trade, e-commerce, and alternate channels.

- Lead annual sales planning, forecasting, and budgeting.

- Drive revenue, volume, and profitability targets Pan India.

- Increase product penetration, market share, and distribution reach.

- Monitor competitor activities and recommend counter strategies.

- Strengthen distributor and channel partner networks across all regions.

- Ensure effective route-to-market plans, coverage expansion, and demand generation.

- Manage key accounts, national chains, and institutional clients.

- Lead, mentor, and performance-manage regional/state sales teams.

- Conduct regular reviews to monitor regional performance and execution.

- Ensure effective merchandising, visibility, and brand presence at POS.

- Ensure adherence to sales processes, credit policies, and operational guidelines.

- Improve sales reporting, analytics, and MIS for informed decision-making.

- Drive CRM usage, automation, and digital sales tools adoption.

Candidate Profile:

- MBA with 10-15+ years of experience in FMCG/Consumer Products sales.

- Proven success in handling national-level sales or multi-region leadership roles.

- Strong understanding of GT/MT/E-commerce channels and distributor management.

- Excellent analytical, negotiation, and team leadership skills.

- Ability to travel extensively and manage diverse regional teams.