Sales Head West Region (Beverage Alcohol Industry)
Industry: Beverage Manufacturing (beverage alcohol industry)
Specialties: Wine, Beer and Spirits, Beverages, Alcohol, and Distillation
Position: Sales Head - West Region
Department: Sales & Marketing
Location: Mumbai
Reports to: CEO
Qualification: MBA (Sales & Marketing) or equivalent
Roles and Responsibility:
The Sales Head - West India will be responsible for driving business growth, expanding distribution, and strengthening our brand presence across key markets in Western India. This role requires a strategic sales leader with strong experience in the alco-bev industry and a deep understanding of trade dynamics, channel management, and brand-building at the regional level.
Key Responsibilities:
- Achieve monthly, quarterly, and annual sales targets for retail and on-trade channels.
- Develop channel-specific sales strategies for modern trade, general trade, and on-trade.
- Drive brand placement and availability across all relevant outlets.
- Identify and develop new business opportunities, distributors, and key accounts.
- Plan and execute trade activations and consumer promotions.
- Ensure effective distributor management and secondary sales reporting.
- Strengthen relationships with key on-trade accounts and hotel chains.
- Ensure compliance with state excise laws and regulatory frameworks.
- Monitor and control credit, claims, and distributor performance metrics.
Requirements:
- 10-20 years of sales experience in liquor, beverages, or FMCG (with at least 10 years in a leadership role).
- Strong understanding of state excise laws, trade structures, and distribution networks in Maharashtra, Goa, Daman & Diu.
- Proven track record in leading large sales teams and achieving regional targets.
- Excellent communication, negotiation, and leadership skills.
- proven experience in the beverage alcohol industry (spirits experience preferred)