
Role & Responsibilities
- Run outbound campaigns across channels (Email, LinkedIn, WhatsApp, and Calls) to engage prospects across manufacturing and sourcing teams.
- Research and segment target accounts based on firmographic and intent signals, in collaboration with the GTM engineer and enrichment team.
- Craft and personalize outreach sequences aligned with specific industry verticals, buyer personas, and geographic regions.
- Follow up persistently to book discovery calls with qualified leads and ensure a smooth handover to Account Executives.
- Maintain timely and accurate updates of lead status, campaign notes, and follow-up tasks in the CRM (HubSpot).
- Track and analyze outreach performance metrics (open rates, reply rates, meeting conversion) and suggest improvements in content and strategy.
- Represent BlueKaktus professionally and articulate our value proposition in a compelling manner tailored to the prospects needs.
- Actively participate in weekly sales huddles, feedback loops, and team training sessions to continually upskill and stay aligned with evolving GTM priorities.
Ideal Candidate
- 14 years of experience in B2B SaaS, enterprise sales, or lead generation roles.
- Strong command of spoken and written English; proficiency in regional languages like Tamil or Bengali is a plus.
- Proven ability to connect with CXO-level stakeholders and decision-makers via LinkedIn, cold emails, and calls.
- Comfortable using CRM systems (e.g., HubSpot), LinkedIn Sales Navigator, and automation tools for campaigns.
- Analytical and curious mindset with a knack for understanding business workflows and pain points.
- Highly self-motivated with the ability to work independently and collaboratively in a dynamic environment.
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