Key Responsibilities:

Strategy & Business Leadership:

- Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.

- Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women's health, men's health, cognitive health, vitamins & minerals, and muscle recovery.

- Define go-to-market (GTM) strategy for D2C and the trade channel.

Product Launch & Category Management:

- Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.

- Own packaging development, claims, content, and compliance.

- Manage product lifecycle planning & New product development pipeline

- Define pricing, margins, and channel P&L.

D2C & Online Growth:

- Lead launch of D2C website including UI/UX, content, and funnel optimization.

- Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.

- Create a strong brand identity and narrative for the nutraceutical line.

- Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.

- Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.

- Build processes for customer service, reviews, ORM, and logistics.

Marketing & Brand Building:

- Own the brand P&L and marketing budget.

- Develop 360- campaigns, including digital, content, influencer, and community driven campaigns.

- Build relationships with wellness influencers, creators, doctors, and nutritionists.

- Drive consumer education strategy

Trade Channel Integration:

- Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.

- Set trade pricing, margins, launch schemes, and channel marketing activities.

- Support the pharma trade sales team with product training, collateral, and brand positioning.

- Create visibility through in-store branding, POP/POS, promotion kits, etc.

Team Building & Collaboration:

- Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.

- Collaborate deeply with internal teams for end-to-end execution.

Required Experience & Qualifications:

- 5+ years' experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.

- Hands-on experience in D2C marketing and digital growth.

- Experience in launching or managing nutraceutical/health supplements.

- Strong knowledge of performance marketing, analytics, and funnel metrics.

- Exposure to both D2C and trade/retail channels.

- Experience in startup or early-stage business environments.

Key Competencies:

- Strong business acumen and P&L mindset.

- Excellent knowledge of digital marketing tools

- Strong communication, branding, and storytelling ability.

- Entrepreneurial mindset: ability scale from zero.

- Ability to partner cross-functional teams and external agencies.