SalarySe - Vice President - Brand & Marketing

SalarySe is building a category-defining consumer fintech platform focused on transforming the way salaried individuals access and manage financial services. As we scale, we are looking for a brand leader who can build a powerful consumer brand from the ground up and create meaningful engagement across digital and offline channels.

The Opportunity:

We are looking for a Vice President Brand Marketing to lead SalarySe's brand vision, strategy, and execution. This is a high-impact leadership role for someone who thrives in fast-paced consumer businesses and has experience building brands through periods of rapid growth.

The ideal candidate combines strategic brand thinking with hands-on execution and has successfully scaled consumer-facing brands in fintech, consumer internet, e-commerce, or adjacent B2C sectors.

This role reports directly to the Co-Founder, Mohit, and will play a critical role in shaping how millions of consumers perceive and engage with SalarySe.

Key Responsibilities:

Brand Strategy & Positioning:

- Define and own the overall brand strategy and positioning for SalarySe.

Integrated Marketing:

- Lead the planning and execution of integrated marketing campaigns across digital and offline channels.

Influencer & Partnership Marketing:

- Build and scale influencer marketing programs.

Consumer Insights & Growth:

- Leverage consumer insights, market research, and data to shape brand decisions.

Agency & Stakeholder Management:

- Lead relationships with creative, branding, media, and PR agencies.

Ideal Candidate Must Have:

- 8-15+ years of experience in Brand Marketing, Consumer Marketing, Growth Marketing, or related leadership roles.

- Proven experience in consumer internet, fintech, e-commerce, or high-growth B2C businesses.

- Demonstrated success in building and scaling brands through a 0-to-1 journey.

- Strong understanding of both performance-led and brand-led growth.

- Experience managing integrated online and offline marketing initiatives.

- Strong agency management and stakeholder management skills.

- Excellent communication, storytelling, and leadership capabilities.