SalarySe - Growth Hacker

- As a Growth Hacker, you will own experiments to scale user acquisition, enhance activation, and drive overall brand reach. Your goal will be to push innovative growth strategies with a data-first approach.

Key Responsibility Areas (KRA):

- Design, execute, and optimize growth experiments across acquisition channels.

- Build scalable processes to improve user acquisition and conversion.

- Manage paid and organic channels (Google Ads, Facebook, UPI campaigns, referral programs, etc.).

- Analyze experiment results and iterate to maximize impact.

- Work cross-functionally with Product, Marketing, and Engineering teams.

- Identify new user acquisition channels and develop strategies to exploit them.

- Monitor growth metrics and prepare regular reports for leadership.

Skillsets Required:

- Strong understanding of digital marketing tools and channels.

- Hands-on experience with performance marketing (Google Ads, Facebook Ads, etc.).

- Analytical mindset with experience in running A/B tests and interpreting results.

- Good understanding of user acquisition, activation, and retention frameworks.

- Knowledge of UPI payments ecosystem is a plus.

- Strong Excel and data analytics skills (SQL knowledge preferred).

- Ability to think creatively and solve complex growth challenges.