SAG IPL - Sales & Marketing Manager

Sales & Marketing Manager

We are seeking a highly motivated and experienced Sales & Marketing Manager to lead our efforts in promoting and selling software solutions across various markets. The ideal candidate will have a strong background in the IT industry, particularly in B2B software sales, and will be responsible for driving revenue growth, building strategic partnerships, and managing a dynamic sales and marketing team.

Key Responsibilities:

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- Identify new business opportunities through market research, networking.

- Manage the entire sales cycle lead generation, hunting, qualifying, presenting, negotiating, and closing deals.

- Plan and execute integrated marketing campaigns to support sales initiatives.

- Work closely with the marketing team to develop content, collateral, and digital assets.

- Monitor and analyse the effectiveness of marketing strategies and ROI.

- Build and maintain strong relationships with clients, understanding their needs and providing tailored solutions.

- Lead, train, and mentor the sales and marketing team to exceed performance goals.

- Set KPIs and provide regular performance feedback.

- Foster a results-oriented and collaborative team culture.

- Prepare accurate sales forecasts and reports for senior management.

- Track market trends, competitor activities, and customer feedback to inform business decisions.

Key Requirements:

- Minimum 5 years of proven experience in B2B software sales within the IT industry.

- Demonstrated ability to develop and execute successful sales strategies.

- Strong knowledge of CRM systems, sales analytics, and digital marketing tools.

- Excellent communication, negotiation, and presentation skills.

- Proactive, target-driven, and customer-centric approach.

- Ability to manage multiple priorities in a fast-paced environment.

Preferred Skills:

- Familiarity with cloud platforms and enterprise software solutions.

- Sound communication skills (verbal & written)