SabPaisa - Associate - Performance Marketing

About the role :

- We are seeking an analytical and results-driven Performance Marketing Associate to join our team and lead our paid marketing initiatives.

- In this role, you will be responsible for planning, executing, and optimizing paid acquisition campaigns across multiple channels-especially Google Ads and Meta Ads-to generate high-quality leads and drive growth.

- You'll work closely with internal teams and vendors to ensure that campaigns meet performance goals, maintain an efficient CAC, and deliver a high return on investment (ROI).

- Key focuses include lead generation (lead gen), campaign management, performance tracking, and continuous optimization using data-backed insights.

Key Responsibilities:

- Plan and execute all digital acquisition activities using ad platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic advertising, etc.

- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.

- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.

- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.

- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

- Creation of landing pages, and CRO.

- Handling tag manager, Google Analytics and all related tools.

Qualifications:

- Degree (or higher) in any related field with a strong quantitative background.

- Proven working experience in digital marketing (3-5 years), and extensive experience in managing in-house digital performance marketing at SAAS companies is preferable.

- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads and Native Ads.

- Have experience in managing Ad Networks for acquisition campaigns.

- Have a basic understanding of organic acquisition such as SEO.

- Experience in setting up tags/lading pages for campaign set-up and tracking purposes.

About Company:

- SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator.

- Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company.

- SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client's unique needs.