Description:

About the Role:

We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives, drive brand growth, and generate high-quality leads through data-driven strategies.

The ideal candidate will have a strong background in digital marketing, brand management, campaign execution, and analytics, with the ability to blend creativity and strategy to achieve measurable outcomes.

You will work closely with cross-functional teams including sales, product, and design to deliver impactful marketing campaigns that strengthen our brand presence and fuel business growth.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and execute the overall marketing strategy and annual marketing plan aligned with organizational goals.

- Identify target audiences, positioning strategies, and key market opportunities.

- Plan and manage multi-channel marketing campaigns - digital, social, email, events, and content.

- Define marketing KPIs and success metrics, ensuring campaigns are data-driven and performance-focused.

- Collaborate with leadership to establish and manage the marketing budget.

Digital Marketing & Lead Generation:

- Oversee SEO, SEM, social media marketing, email marketing, and paid campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.

- Optimize website performance and conversion funnels (CRO) to improve lead quality and ROI.

- Use marketing automation tools (HubSpot, Marketo, Salesforce Pardot, or Mailchimp) to nurture leads through targeted campaigns.

- Drive growth marketing initiatives such as A/B testing, retargeting, and audience segmentation.

- Analyze campaign performance data and generate actionable insights for optimization.

Branding & Communication

- Build and manage a strong brand identity across all marketing channels.

- Ensure consistent messaging, tone, and design across all internal and external communications.

- Collaborate with design and content teams to produce marketing collateral, brochures, videos, and social assets.

- Manage public relations, media engagement, and influencer collaborations to boost visibility.

- Lead product launches, rebranding campaigns, and industry events.

Content & Thought Leadership

- Develop and implement a content marketing strategy that drives engagement and inbound traffic.

- Oversee the creation of blogs, case studies, whitepapers, newsletters, and webinars.

- Collaborate with subject matter experts to position the company as a thought leader in the industry.

- Manage content calendars and ensure timely publishing across platforms.

Team Leadership & Collaboration

- Lead, mentor, and manage a team of digital marketers, content creators, designers, and analysts.

- Coordinate with sales, product, and customer success teams to align marketing efforts with revenue goals.

- Foster a culture of creativity, accountability, and performance excellence.

- Build relationships with external agencies, vendors, and media partners to expand reach.

Analytics & Reporting

- Track and analyze marketing performance metrics using tools like Google Analytics, HubSpot, and Power BI.

- Prepare and present monthly/quarterly marketing reports to leadership, highlighting ROI and key insights.

- Continuously test, learn, and refine strategies based on data-driven results