SaaS Labs - Head - Outbound Sales

About the Role:

- We are looking for an experienced Head of Outbound to build, scale, and optimize our outbound engine.

- This leader will own the strategy, systems, and team responsible for generating high-quality pipeline through outbound efforts.

- Our goal is not just volume, but consistent, high-quality conversations with the right prospects.

- You will play a critical role in defining how we identify target accounts, craft messaging, and enable our BDR team to create meaningful sales conversations.

- This role will work closely with Sales, Marketing, RevOps, and Product Marketing to ensure outbound efforts are aligned with our ideal customer profile and revenue goals.

What You'll Do:

- Build and scale a high-performing BDR/SDR outbound team.

- Define the outbound strategy including ICP, account segmentation, and targeting.

- Design and optimize multi-channel outbound plays (email, phone, LinkedIn, sequencing).

- Improve conversation quality and meeting conversion rates.

- Partner with Marketing to align messaging, campaigns, and positioning.

- Develop playbooks, scripts, and outreach frameworks.

- Implement outbound best practices using tools like Hubspot, Outreach, Apollo, SalesNavigator.

- Coach BDRs to improve prospecting, objection handling, and discovery.

- Own pipeline metrics such as meeting conversion, pipeline generation, and opportunity creation.

- Continuously experiment and optimize outbound motions using data.

What We're Looking For:

- 4-10 years of experience in B2B SaaS sales / outbound leadership.

- Proven track record of building and scaling outbound teams.

- Deep understanding of modern outbound strategies and sales engagement tools.

- Strong experience improving cold outreach - meaningful sales conversations.

- Ability to design structured outbound playbooks and processes.

- Strong leadership, coaching, and performance management skills.

- Data-driven mindset with experience tracking pipeline metrics.

Bonus If You Have:

- Experience in high-growth SaaS companies.

- Built outbound teams from 0- 1 or 1- 10.

- Strong understanding of account-based outbound strategies.