RYVR Immersive - B2B Growth Marketing Lead

B2B Growth Marketing Lead (Enterprise Demand Generation & Agentic GTM)

We are looking for a B2B Growth Marketing Lead to drive pipeline generation and revenue growth for a high-value IT/ITeS client targeting global markets.

This role is ideal for someone with strong experience in enterprise demand generation, integrated paid media, marketing automation, RevOps, and long-cycle B2B lead nurturing.

Candidates from B2B SaaS, IT Services, Consulting, Healthcare Tech, Enterprise Platforms, or global services environments are encouraged to apply.

What You'll Own

- End-to-end pipeline generation strategy across global markets

- Integrated paid acquisition campaigns across LinkedIn, Google, and Meta

- Performance optimization focused on revenue contribution, CAC, pipeline velocity, and lead quality

- LinkedIn ABM and intent-driven targeting for enterprise buyers

- Content syndication and demand capture programs

- CRM, lifecycle marketing, and marketing automation workflows

- Lead scoring, routing, attribution, and funnel optimization

- SEO + AEO (Answer Engine Optimization) coordination for AI-first discovery environments

- Collaboration with sales, RevOps, and leadership teams to improve conversion across the GTM funnel

- Reporting dashboards tied to pipeline, influenced revenue, and sales outcomes

Agentic GTM & RevOps Expectations

We are specifically looking for someone excited about the next evolution of B2B growth:

- Building Agentic GTM workflows that combine AI, automation, and human decision-making

- Leveraging AI tools for campaign orchestration, research, personalization, and lead intelligence

- Designing RevOps-driven growth systems connecting marketing, sales, and customer journeys

- Improving operational efficiency through workflow automation and AI-assisted execution

- Working with modern GTM stacks including CRM, automation, enrichment, analytics, and AI copilots

What Success Looks Like

- Higher quality enterprise pipeline generation

- Faster lead-to-opportunity movement

- Stronger attribution and funnel visibility

- Better alignment between marketing, RevOps, and sales

- Scalable, data-driven demand generation systems

This is a high-impact, commercially driven role focused on measurable business growth - not vanity metrics.