Rural Marketing Lead - FMCG/Consumer Durables

Description:

- Develop and execute the overall rural marketing strategy aligned with business growth objectives

- Drive rural brand building initiatives through on-ground activations, melas, van campaigns, dealer programs, and local engagement activities

- Build strong market penetration strategies across Tier 3/4 towns and rural clusters

- Work closely with sales teams to drive demand generation and improve channel effectiveness

- Design influencer engagement programs involving farmers, mechanics, contractors, retailers, local opinion leaders, etc. depending on the industry

- Lead rural communication campaigns across regional media, radio, print, outdoor, and digital platforms

- Analyze rural market trends, competition activity, and consumer insights to identify growth opportunities

- Manage rural marketing budgets and ensure effective ROI tracking on campaigns and activations

- Strengthen relationships with distributors, dealers, channel partners, and local agencies

- Drive product awareness, sampling, demonstrations, and customer education initiatives in rural markets