Rural Activation Manager - FMCG

- Promotional Activities and BTL Planning / Implementation - Plan rural activation campaigns and promotional activities to create brand awareness, generate demand, and drive product trials in line with AOP within allocated BTL budget.

- Coordinate with customer marketing team on schemes crafted for the branch in rural channels

- Coordinate with marketing team to develop effective communication materials for rural markets

- Collaborate with internal sales teams, agencies, and vendors to ensure seamless execution of the activation plans

- Provide clear guidelines, product knowledge and key messages to ensure consistent brand representation and effective communication"

- Product launches - Collaborate with customer marketing team in planning new product launches in rural markets

- Drive the implementation of the new product launches in rural markets in accordance to the plan w.r.t visibility criteria, distribution targets, trade and incentive schemes

- Ensure communication & adherence to SOPs relating to new product launches across the sales team.

- Market Intelligence and Gap analysis "- Gather market intelligence related to competition activities, plans to improve sales and distribution in rural markets

- Evaluate gaps and challenges w.r.t competition activities, partner with central teams to arrive at actionable solutions

- Cascade specific action plans w.r.t rural channel activations to field teams for implementation

- IT initiatives & GTM implementation - Drive the implementation of IT agenda within the rural channel, track the usage of IT infrastructure, tools and resolve issues

- Devising and implementation of alternate Rural GTM strategy as per laid out framework

- Performance Management - Track and analyze the performance of activations and campaigns using relevant metrics and tools.

- Evaluate the impact on brand visibility, consumer engagement, and topline improvement.

- Provide insights and recommendations for continuous improvement

- People and Cross functional Collaboration - Collaborating across stakeholders for driving sales revenue and identification of right and critical markets for the activations

- Facilitating all round development of the reporting team