Rupeek - Category Manager/Senior Category Manager

Job Title : Senior Manager / Director / Associate Director

Location : Bangalore

Experience : 4+ Years for SM and 8+ years for AD/D

Education : Tier 1 or Tier 2 College (IIT/IIM/NIT/BITS/ISB/SPJIMR/FMS/IIFT/Top Govt. or Private Institutes)

Industry : Fintech / NBFC / Financial Services

About the Role:

- We are looking for a highly analytical and strategic Category Manager / Financial Product Manager to lead our gold loan product vertical. This role is critical in driving product strategy, improving customer experience, managing cross-functional initiatives, and supporting business growth through data-driven decision-making.

- You will work closely with leadership, product, technology, operations, risk, and marketing teams to shape the future of gold loan offerings and optimize the overall customer journey.

Key Responsibilities:

- Category Ownership: Lead the gold loan product category-owning P&L, customer journey, funnel optimization, and product innovations.

- Strategy & Planning: Identify growth opportunities, create business plans, and implement GTM strategies for new offerings or regions.

- Business Analysis: Use quantitative and qualitative data to identify trends, assess performance, and recommend actionable insights.

- Data Visualization & BI: Build dashboards, reports, and visualization tools using platforms like Tableau, Power BI, or similar to track KPIs and present insights to leadership.

- Program Management: Drive cross-functional projects with product, tech, operations, and marketing teams, ensuring timely delivery of strategic initiatives.

- Market Intelligence: Conduct competitive benchmarking, customer research, and regulatory analysis to stay ahead in the gold loan market.

- Customer-Centric Solutions: Constantly optimize the user experience by mapping the journey, identifying friction points, and recommending improvements.

- Stakeholder Management: Collaborate with internal teams and external partners, ensuring alignment across functions.

Requirements:

- 4+ years of relevant experience in product management, category management, or program management roles.

- Proven experience in a fintech, BFSI , or lending environment.

- Strong background in business analysis, data visualization, and business intelligence tools (Excel, SQL, Tableau, Power BI, etc.).

- Excellent problem-solving, communication, and project management skills.

- Demonstrated ability to work in cross-functional teams and manage multiple stakeholders.

- Strong academic background from a Tier 1 or Tier 2 institution.

Preferred Skills:

- Knowledge of financial services regulations related to lending.

- Experience in agile project management or product lifecycle development.

- Exposure to rural or semi-urban lending segments is an added advantage.

Why Join Us?

- Be part of a rapidly growing and tech-enabled gold loan company shaping the future of asset-backed lending.

- Lead strategic initiatives that directly impact business growth and customer experience.

- Work with top-tier professionals and gain exposure to the full spectrum of financial product management.