Job Title: D2C Head (Direct to Consumer Head)

Location: [Jayanagar, Bengaluru]

About Rubick.ai:

Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.

Rubick has catalogued over 5M SKUs for 200+ leading eCommerce brands like Myntra, Amazon, Ajio, TataCliq, Hudson Bay, The Luxury Closet, and Myer across India, US, Singapore, Australia, UAE and other international markets.

Job Summary:

As our D2C Growth Leader, you will be the driving force behind the growth of our direct-to-consumer platforms-including our websites, mobile apps, and content hubs. This high-impact role requires a blend of analytical thinking, creative problem-solving, and exceptional leadership. You will own the end-to-end customer journey and be accountable for revenue growth, conversion optimization, customer acquisition, retention, and overall brand performance across all D2C channels.

Roles and Responsibilities

- Strategic Growth Ownership: Develop and execute ambitious growth plans for the brand's D2C platforms, with full accountability for business performance and P&L.

- Performance Marketing Leadership: Drive customer acquisition and revenue across all performance-marketing channels (Google, Facebook, etc.), as well as organic, direct, and affiliate channels.

- Platform Management: Oversee day-to-day operations and performance of the brand's websites, mobile apps, content hubs, and other digital D2C touchpoints.

- Customer Experience: Lead initiatives to enhance customer satisfaction and loyalty through seamless on-site and off-site experiences.

- Conversion Optimization: Own CRO (Conversion Rate Optimization) efforts, including A/B testing and site personalization strategies to improve funnel performance.

- Content Strategy: Drive optimization of product content and leverage user-generated content to improve engagement and conversion.

- Retention & CRM: Lead lifecycle marketing strategies and merchandising initiatives aimed at boosting repeat purchase rates and increasing customer LTV.

- Targeted Campaign Execution: Deliver on customer retention and reactivation goals through Email, SMS, and Push Notifications within defined timelines and budgets.

- Cross-Functional Collaboration: Work closely with brand, creative, content, supply chain, and analytics teams to ensure aligned execution of business objectives.

- Team Leadership & Development: Build, mentor, and empower a high-performing, cross-functional team dedicated to the growth and profitability of the D2C channel.

- Talent Acquisition: Recruit and nurture a passionate, results-oriented team to drive sustainable growth of the brand's D2C business.

Experience & Qualifications

- Educational Background: MBA from a reputed institution.

- Work Experience: Minimum 5 years of hands-on experience in D2C/e-commerce roles with demonstrated P&L ownership and growth delivery.

- Leadership: Proven experience in leading teams and operating in fast-paced, high-pressure environments.

- Analytical Acumen: Strong data-driven mindset with a deep passion for scaling revenue and interpreting key performance metrics.

- Problem-Solving & Planning: Exceptional strategic thinking, planning, and problem-solving capabilities.

- Stakeholder Management: Excellent interpersonal skills with the ability to lead cross-functional teams and collaborate with diverse stakeholders.