RSM - Director - Marketing & Communication

Description:

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You will find an environment that inspires and empowers you to thrive both personally and professionally.

Job Summary:

The Communications and Marketing Director for India is responsible for leading the employer brand and communications strategy for RSM US in India. This role translates global brand strategy into locally relevant positioning that strengthens talent attraction, engagement and retention in the India market.

Key Responsibilities:

- Define and evolve RSMs employer brand strategy in India, aligned to global brand strategy and tailored to the local market.

- Develop clear positioning, messaging frameworks and narrative pillars that differentiate RSM in the India talent market.

- Lead development of integrated content and storytelling strategies that bring the RSM brand, culture and talent experience to life.

- Oversee the end-to-end recruitment marketing strategy in India, aligned to hiring priorities and workforce plans.

- Lead the design and execution of a structured internal communications program for India.

- Serve as a trusted advisor to India leadership on communications, employer brand and marketing strategies.

- Define and track KPIs for employer brand awareness, candidate engagement and internal communications effectiveness.

Qualifications:

- Bachelors degree in Communications, Marketing, Business or related field.

- 16+ years of experience in communications, marketing, employer brand or related field, ideally within a professional services or complex, matrixed organization.

- Proven experience developing and executing integrated communications and/or marketing strategies.

- Strong experience with digital marketing, content strategy and multi-channel campaigns.

- Demonstrated ability to influence and advise senior leadership stakeholders.

Total Experience: 16-25 years