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JOB DESCRIPTION: Specific Accountabilities / Deliverables S.N. Activity 1. At Operational Level - Manages Trade Intervention/Market activation for Brand/Category - Region/Depot/Account Wise target setting - Trade scheme design and setting - Competition tracking - Work with the HO Trade Marketing, Marketing, Finance & Supply Chain for smooth closures of Organized Trade Business - Facilitate inputs in line with regular requirements - Facilitate execution and assess results of Trade Marketing initiatives - Liaison with KAMs/ MT/ Insti & ECOM for business drive - Forecasting accuracy enforcement by working closely with region and other functions - Managing 3P merchandising operations for Modern Trade and SSS/LMT 2. At Customer Level - Work with the MT Head to prepare JBP and activity calendar for key accounts for the category - Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade. - Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category. 3. At Finance Level - Responsible for delivering Trade Marketing objectives within the stipulated budgets - Plan secondary sales in line with Trade Marketing initiatives and AOP budgets - Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic 4. At People Level - Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants - Lead all launch / re-launch activities as HO FPR for field team - executives and managers 5. At Strategic Level - Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences. - Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives. - Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement

Kolkata

RP-Sanjiv Goenka Group - Trade Marketing Manager - Modern Trade 

Job Description for RP-Sanjiv Goenka Group - Trade Marketing Manager - Modern Trade  in CESC LTD in  Kolkata for (9-16) years of experience. Apply Now!

RP-Sanjiv Goenka Group - Trade Marketing Manager - Modern Trade  | iimjobs.com