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About RP-Sanjiv Goenka Group : The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees. The flagship companies include : - CESC Limited - A Fully Integrated Private Power Utility - Spencer's Retail - India's second largest food based retailer - Firstsource Solutions - India's Top 3 pure play BPO player - Saregama India - the biggest collection of Indian music - Phillips Carbon Black - India's 2nd largest carbon black manufacturer - Harrisons Malyalam - One of the largest plantation businesses in India About Dr. Vaidya's : We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. We are looking out for a Brand Manager for the US Market who will be responsible for developing & implementing effective marketing strategies to promote & strengthen our brand presence in the United States. Role and Responsibilities: Market Research and Analysis: - Conduct thorough market research to identify consumer preferences, trends, and competitor activities. - Analyze data and market insights to inform brand strategy and decision-making. Brand Strategy Development: - Develop and execute comprehensive brand strategies tailored to the US market. - Define brand positioning, messaging, and target audience segmentation. Marketing Campaigns: - Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales. - Oversee advertising, PR, digital marketing, and social media efforts. Product Management: - Collaborate with product development teams to ensure brand consistency and alignment with market demands. - Provide input on product development, pricing, and positioning. Brand Identity and Visuals: - Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice. - Oversee the creation of marketing collateral and assets. Performance Tracking and Reporting: - Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders. - Use data-driven insights to make recommendations for optimizing brand strategies. Education & Relevant Experience: - 5+ years of experience in building digital brands in wellness & BPC category - MBA from Tier 1/2 Institutes - Should have experience in FMCG/ D2C / Ecom brands - Strong understanding of the US Market, consumer behaviour & Industry trends - Experience in masstige (between mass & prestige) brands for formulating brands strategies, positioning & identity. - Experience with agencies in PR, branding, celebrity endorsements.

Mumbai

RP Sanjiv Goenka Group - Brand Lead - US Market - Dr. Vaidya's 

Job Description for RP Sanjiv Goenka Group - Brand Lead - US Market - Dr. Vaidya's  in CESC LTD in  Mumbai for (5-8) years of experience. Apply Now!

RP Sanjiv Goenka Group - Brand Lead - US Market - Dr. Vaidya's  | iimjobs.com