Rozana Rural Commerce - Manager/Senior Manager - Data Analytics & Consumer Insight

Location: Delhi

Experience Required: 8-12 Years

Industry Preference: Retail / FMCG / E-commerce

Role Overview

We are looking for a highly analytical and business-driven, who will lead pricing strategy, revenue optimization, and data-driven decision-making. The role involves cross-functional collaboration to drive business growth, profitability, and customer experience through structured analytics and strategic initiatives.

Key Responsibilities

1. Pricing Strategy & Revenue Management

- Design and implement dynamic pricing, discounting, and packaging strategies

- Drive revenue growth through data-backed pricing frameworks

- Monitor pricing performance and optimize margin vs volume trade-offs

2. Data Analytics & BI Transformation

- Build and manage dashboards (Power BI / Tableau) for business insights

- Leverage SQL, Excel, and analytics tools for decision-making

- Develop forecasting models, KPIs, and performance tracking systems

3. Customer-Centric Initiatives

- Lead customer experience improvement programs (NPS, conversion optimization)

- Conduct A/B testing and experimentation for pricing and campaigns

- Drive segmentation strategies for targeted marketing and pricing

4. Revenue Optimization Programs

- Design and implement sales incentives and revenue enhancement programs

- Collaborate with sales teams to improve productivity and outcomes

- Track and optimize offline & online channel performance

5. Cross-Functional Stakeholder Management

- Work closely with Sales, Product, Finance, Tech, and Operations teams

- Align business objectives with execution across departments

- Present insights and strategy recommendations to leadership

Key Skills & Competencies

- Strong analytical and problem-solving skills

- Expertise in pricing strategy & revenue management

- Advanced Excel, SQL, Power BI / Tableau

- Experience in commercial modeling & forecasting

- Strong communication and stakeholder management skills

- Experience in leading teams and cross-functional projects

Tools & Technologies

- SQL, Excel, Power BI / Tableau

- Data Warehousing (Redshift / Oracle preferred)

- A/B Testing & Analytics tools

Educational Qualification

- Bachelor's Degree (Mandatory)

- MBA / Business Analytics / Data Analytics (Preferred)

Preferred Experience

- Experience in Retail / FMCG / E-commerce / Telecom sectors

- Proven track record in driving revenue growth and pricing optimization

- Experience in BI transformation and analytics setup

Key Success Metrics (KPIs)

- Pricing Efficiency & Margin Improvement

- Conversion Rate Improvement

- Dashboard Adoption & Data Accuracy

- ROI on Pricing / Campaign Initiatives