Royal Enfield - Marketing Manager - Apparel Segment

Marketing Manager - Apparel Segment

Description:

Job Purpose:

- The role of Apparel Marketing Manager will be responsible for planning, launching and executing comprehensive GTM and marketing launches for key apparel campaigns and collaborations (both brand and product led).

- The position will report to the Lead Apparel Brand & Marketing and work closely with the Global Brand (Digital, Creative Strategy, PR) Apparel and Business India teams to accomplish the role's purpose.

Position Overview:

- Location: Gurgaon

- Position Title: Marketing Manager Apparel

- Reports to: Lead Apparel Marketing

- Function: Apparel Marketing

What youll do:

- Apparel marketing campaigns end to end management

- Own the apparel marketing calendar and sales and product calendar for marketing

- Responsible for all offline and online channel always on content for India and IB

- Collaborate internally with required teams for content, campaign and day jobs execution

- Lead AOM and MIY apparel

- Manage FOC requests

- Owner of quality and timely delivery of photoshoot and campaign thematic shoots

- Responsible for managing the Apparel Lifestyle Insta handle

- Manage CRM communications for Always on and key campaigns and customer grids

- Monitor and review key campaign metrics like engagement, registrations, traffic (as per campaign)

- Followers, engagement, reach etc.

What you'll bring:

- Experience: At least 7-10 years of Apparel Marketing

- Qualification: MBA

Skills:

- Possessing clear brand sensibility and creative abilities

- Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage

- Exposure to Apparel /retail industry will be an advantage