Posted By
Durgadevi R
Assistant Manager - Talent Acquisition at Royal Enfield (A Unit of Eicher Motors Ltd.).
Last Active: 27 November 2025
Job Views:
271
271
Applications: 139
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1637797
Royal Enfield - Marketing Manager - Apparel Segment
Posted 3 weeks ago
Posted 3 weeks ago
Marketing Manager - Apparel Segment
Description:
Job Purpose:
- The role of Apparel Marketing Manager will be responsible for planning, launching and executing comprehensive GTM and marketing launches for key apparel campaigns and collaborations (both brand and product led).
- The position will report to the Lead Apparel Brand & Marketing and work closely with the Global Brand (Digital, Creative Strategy, PR) Apparel and Business India teams to accomplish the role's purpose.
Position Overview:
- Location: Gurgaon
- Position Title: Marketing Manager Apparel
- Reports to: Lead Apparel Marketing
- Function: Apparel Marketing
What youll do:
- Apparel marketing campaigns end to end management
- Own the apparel marketing calendar and sales and product calendar for marketing
- Responsible for all offline and online channel always on content for India and IB
- Collaborate internally with required teams for content, campaign and day jobs execution
- Lead AOM and MIY apparel
- Manage FOC requests
- Owner of quality and timely delivery of photoshoot and campaign thematic shoots
- Responsible for managing the Apparel Lifestyle Insta handle
- Manage CRM communications for Always on and key campaigns and customer grids
- Monitor and review key campaign metrics like engagement, registrations, traffic (as per campaign)
- Followers, engagement, reach etc.
What you'll bring:
- Experience: At least 7-10 years of Apparel Marketing
- Qualification: MBA
Skills:
- Possessing clear brand sensibility and creative abilities
- Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage
- Exposure to Apparel /retail industry will be an advantage
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Posted By
Durgadevi R
Assistant Manager - Talent Acquisition at Royal Enfield (A Unit of Eicher Motors Ltd.).
Last Active: 27 November 2025
Job Views:
271
271
Applications: 139
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1637797
