Rotimatic - Brand Head

Job Description: Brand Head - Rotimatic

Location: Bangalore - Hybrid

Company: Zimplistic

About Zimplistic & Rotimatic

Zimplistic is a leading kitchen robotics company, best known for Rotimatic, the world's first fully automated flatbread-making device. With a global footprint across multiple markets, Rotimatic has transformed home cooking by combining innovation, convenience, and cultural relevance.

Role Overview

As the Brand Head for Rotimatic, you will be responsible for shaping, strengthening, and scaling the brand globally. You will lead brand strategy, communication, and positioning to ensure Rotimatic remains a household name synonymous with innovation and modern living.

Key Responsibilities

- Brand Strategy & Positioning

- Define and execute Rotimatic's global brand vision and identity.

- Develop long-term brand strategies aligned with business objectives.

- Marketing & Communication

- Lead integrated marketing campaigns across digital, social, PR, and offline channels.

- Drive storytelling that resonates with diverse cultural audiences.

- Consumer Insights & Engagement

- Leverage data and market research to understand consumer needs.

- Build strong customer communities and advocacy programs.

- Partnerships & Growth

- Collaborate with influencers, media, and strategic partners to amplify brand reach.

- Identify opportunities for brand expansion into new markets and categories.

- Leadership & Collaboration

- Manage and mentor a cross-functional brand and marketing team.

- Work closely with product, sales, and customer success teams to ensure brand consistency.

Desired Skills & Experience

- 8+ years of experience in brand management, preferably in consumer tech, appliances, or FMCG.

- Proven track record of building and scaling global brands.

- Strong understanding of digital marketing, e-commerce, and community-driven growth.

- Excellent communication, storytelling, and leadership skills.

- Ability to balance creativity with data-driven decision-making.

What We Offer

- Opportunity to lead a pioneering global brand in kitchen robotics.

- Dynamic, innovative, and multicultural work environment.

- Competitive compensation and benefits.

- Chance to shape the future of home cooking technology.