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Key Responsibilities: Strategy Development & Execution: - Develop, implement, and manage comprehensive social media strategies aligned with overall marketing and business objectives. - Identify target audiences and create tailored content strategies for each platform (e.g., Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, YouTube, Pinterest, etc. - Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective. Content Creation & Curation: - Plan, create, and curate engaging, high-quality content (text, image, video, GIFs, stories, reels, etc.) that resonates with our target audience and reflects our brand voice. - Oversee content calendar planning and scheduling across all social media platforms. - Collaborate with graphic designers, videographers, and copywriters to produce compelling visual and written content. Community Management & Engagement: - Actively monitor, listen to, and engage with our online community across all social media channels. - Respond to comments, messages, and reviews in a timely and professional manner, fostering positive relationships with followers. - Identify and engage with influencers, brand advocates, and relevant communities to expand reach and build brand loyalty. Paid Social Advertising: - Plan, execute, and optimize paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to achieve specific marketing goals (e.g., lead generation, website traffic, brand awareness). - Conduct A/B testing, audience segmentation, and budget management for optimal campaign performance. - Monitor campaign performance and provide regular reports with actionable insights. Analytics & Reporting: - Track, analyze, and report on key social media performance metrics (e.g., reach, impressions, engagement rate, conversion rate, ROI). - Use social media analytics tools to identify trends, opportunities, and areas for improvement. - Provide regular insights and recommendations to optimize social media efforts and demonstrate ROI. Brand Management & Reputation: - Ensure brand consistency in voice, tone, and visual identity across all social media communications. - Monitor brand mentions and sentiment, and proactively manage online reputation. - Develop and implement crisis communication plans for social media as needed. Cross-functional Collaboration: - Work closely with marketing, sales, product, and customer service teams to ensure integrated campaigns and consistent messaging. - Educate internal stakeholders on social media best practices and trends. Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. - 4-5 years of hands-on experience managing social media for a brand or agency, with a strong portfolio showcasing successful campaigns. - Proven track record of developing and executing effective social media strategies that drive measurable results. - In-depth knowledge of various social media platforms, their algorithms, and best practices (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, etc. - Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics, native platform insights). - Demonstrable experience with paid social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager). - Excellent written and verbal communication skills, with a keen eye for detail and strong copywriting abilities. - Strong understanding of content marketing principles and how they apply to social media. - Ability to work independently and as part of a team in a fast-paced environment. Preferred Skills: - Experience with graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) for basic content creation. - Basic video editing skills. - Familiarity with SEO principles and how they intersect with social media. - Experience in auto firm - Certifications in social media marketing or digital marketing

Gurgaon/Gurugram

Rosmerta - Manager - Digital Social Media 

Job Description for Rosmerta - Manager - Digital Social Media  in Rosmerta Technologies Limited in  Gurgaon/Gurugram for (4-5) years of experience. Apply Now!

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