Posted By
Posted in
Sales & Marketing
Job Code
1640728
The Opportunity: RK Group in collaboration with a leading global footwear brand is setting up a new venture to run e-commerce operations for the brand.
For the same, we are looking to hire an experienced and business focused Head of Merchandising.
The ideal candidate should have strong experience in fashion e-commerce to drive the merchandising strategy/ assortment planning and should be able to manage key stakeholders (partner brand and marketplaces), thereby achieving topline and bottomline targets.
Key Responsibilities:
Devising merchandising strategy:
- Develop merchandise strategy for all e-commerce channels (annual, seasonal and for major events), aligned with brand positioning and sales targets.
- Optimise assortment strategy, working closely with design and sourcing teams.
- Analyse product performance and consumer trends to take buying and replenishment decisions.
Managing stakeholders:
- Build and nurture strong relationships with partner brand and its key stakeholders such as design, sourcing and pricing teams.
- Coordinate with brand partner on aspects like pricing and discounts (e.g , finalize differential discount plan for BAU vs events).
- Partner with marketplaces (category teams) to ensure visibility and conversion.
- Push brand visibility on marketplaces via marketing campaigns, PLAs, strategic discussions with marketplaces for free-of-cost visibility.
- Discuss, plan and negotiate for participation in marketing events.
Cross functional collaboration:.
- Manage the merchandising calendar to align marketplace content with marketing campaigns, promotions and product launches.
- Optimize marketplace site merchandising (brand store) by developing appropriate product catalogues, imagery and categorization.
- Partner with finance and operations teams on budgeting and inventory planning.
- To achieve bottomline target, work closely with operations/ finance teams and brand partner to ensure that there are no leakages in revenues/claims and there is regular reconciliation/ settlement.
Team leadership:.
- Lead and mentor a high-performing merchandising team (3 to 5 members to start with, with an average experience of 4 to 6 years).
- Set clear KPIs and foster a culture of ownership and performance.
Reporting and analytics:.
- Track key performance metrics (ASPs, discounts, customer returns, ROS, sell through, ageing, etc.) and make timely interventions on reorders, markdowns and exits.
- Also regularly track competition performance metrics.
- Develop timely MIS reports for the management.
Qualifications and Experience:.
- Graduates/ Post graduates from NIFT/ premier fashion institutes or Tier - 1 B-schools.
- 12 to 15 years of experience in e-commerce fashion merchandising, preferably in footwear category.
- Must be highly skilled in inventory planning, pricing strategy and managing large assortments.
- Proven track record in vendor/ brand management.
- Should have undertaken P&L responsibility in prior roles.
- In depth knowledge of marketplace operations and platform merchandising levers.
- Strong understanding of fashion and consumer behaviour across price points.
- Experience in leading teams with a focus on people development.
- Strong communication, negotiation, and stakeholder management skills.
- Ability to manage multiple internal and external stakeholders.
Location: Bangalore, with travel as required.
Reporting to: Chief Executive Officer.
Compensation: Competitive and commensurate with experience.
For the right candidate, compensation is not a constraint.
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Posted By
Posted in
Sales & Marketing
Job Code
1640728