Ridhira Group - Head - Digital Sales & Presales

Head of Digital Sales & Presales - Ridhira Group.

Location: Hyderabad, India (On-site / Hybrid).

Function: Sales, Revenue Growth, Digital Strategy.

Seniority: Senior Leadership / CXO-1.

Industry: Wellness | Real Estate | Hospitality | Ayurveda | AI-Driven Experiences.

Employment Type: Full-Time.

About Ridhira Group:

Ridhira Group is one of India's most ambitious wellness and lifestyle conglomerates, built over 18+ years and headquartered in Hyderabad.

Our portfolio spans -Ode Spa- (India's leading experiential wellness brand across airports and five-star hotels), -Ridhira Retreats, - Ridhira Zen- (in partnership with IHCL Tree of Life), and a proprietary -AI Agent OS platform- transforming how wellness is discovered, sold, and experienced.

We are in an exciting phase of exponential growth - integrating Ayurvedic wellness, luxury real estate, diagnostics, digital health, and immersive retail under one unified brand experience.

Backed by institutional capital and global ambitions, we are now building the leadership team that will take Ridhira to a - 20,000 crore+ valuation.

The Role:

We are hiring a -Head of Digital Sales & Pre-Sales- a first-of-its-kind leadership role that consolidates all pre-sales, digital sales, lead generation, CRM, and revenue operations across every Ridhira Group business unit into a single, seamless, frictionless customer acquisition engine.

This is not a traditional sales role.

This is a -revenue architecture role- for someone who thinks in funnels, pipelines, automation, and lifetime customer value; who can unify B2C wellness memberships, B2B spa partnerships, luxury real estate bookings, retreat reservations, and Ayurvedic product sales into one intelligent, data-driven journey.

You will be the -owner of the top and middle of the funnel- across the entire Ridhira Group, reporting directly to the Founder & Group MD.

What You Will Own?

Unified Pre-Sales Architecture:

- Design and operationalise a single pre-sales function spanning Ode Spa memberships, Ridhira Retreats bookings, Ridhira Zen resort inquiries, wellness real estate pre-launches, Ayurvedic retail & clinic leads, and Ode Life Center memberships.

- Build a centralised lead qualification framework (ICP scoring, intent mapping, BANT/MEDDIC models) applicable across all business units.

- Create a frictionless handoff protocol between digital lead capture - pre-sales nurture - sales closure - post-sale onboarding.

Digital Sales Strategy & Execution:

- Own all digital-first revenue streams: WhatsApp Commerce, Instagram DM sales, website lead-to-conversion journeys, app-based booking flows, and marketplace listings.

- Drive performance marketing collaboration (Meta, Google, programmatic) with a clear revenue attribution model - not just leads, but closed revenue.

- Build and manage an inside sales / digital sales team of 8-15 professionals across business units.

- Implement AI-driven lead scoring, chatbot pre-qualification, and automated nurture sequences using tools like HubSpot, Salesforce, CleverTap, or equivalent.

CRM & Revenue Operations:

- Consolidate all group-level CRM data into a single customer view - eliminating silos between spa, retreat, real estate, and retail verticals.

- Define and own key sales metrics: MQL- SQL conversion rate, cost per qualified lead, sales cycle length, pipeline velocity, revenue per lead source, LTV:CAC ratio.

- Implement sales dashboards and real-time pipeline visibility for the leadership team.

- Integrate CRM with the group's AI Agent OS platform for predictive lead management.

Customer Journey Design:

- Map and redesign the end-to-end pre-sales journey for each business unit - from first touchpoint (ad/social/referral) to signed agreement or first transaction.

- Eliminate drop-off points using behavioural data, A/B testing, and customer feedback loops.

- Build a VIP/HNI concierge sales track for luxury real estate and premium wellness memberships (- 5L- 50L+ ticket sizes).

Partnership & Channel Development:

- Identify and onboard channel partners: corporate wellness buyers, travel agents, wealth managers, NRI networks, and luxury lifestyle concierges.

- Build referral and affiliate programs across the group's customer base (leveraging Ode Spa's large annual footfall).

- Develop co-sell and cross-sell frameworks across group verticals (e.g., spa member - retreat guest - Ayurveda programme - real estate prospect).

Team Building & Sales Culture:

- Recruit, train, and lead a high-performance pre-sales and digital sales team.

- Build scripts, playbooks, objection-handling frameworks, and training modules for each product line.

- Institutionalise a culture of pipeline discipline, forecast accuracy, and data-first selling.

Ideal Candidate Profile:

You have:

- 10-18 years of experience in sales leadership, pre-sales, or revenue operations - ideally spanning at least two of the following: wellness, hospitality, luxury real estate, FMCG/D2C, healthtech, or edtech.

- Demonstrated track record of building and scaling digital sales teams from scratch.

- Deep expertise with CRM platforms (Salesforce / HubSpot / Zoho CRM) and marketing automation (CleverTap / MoEngage / Leadsquared).

- Strong command of digital acquisition funnels - Meta Ads, Google Ads, SEO-driven lead flow, WhatsApp Business API, and organic social conversion.

- Experience managing high-ticket, high-consideration sales (- 5L- 5Cr range) with long nurture cycles.

- Comfort operating in a multi-brand, multi-product environment with diverse buyer personas (HNI individuals, corporates, NRIs, wellness enthusiasts, real estate investors).

- Strong analytical capability - you read dashboards before you read emails in the morning.

- Experience hiring, managing, and developing inside sales or pre-sales teams of 10+ people.

Bonus if you have:

- Experience in luxury wellness, Ayurveda, integrative health, or destination resorts.

- Exposure to real estate pre-sales or channel partner management.

- Familiarity with AI-powered sales tools, conversational AI, or agentic CRM workflows.

- International sales exposure - particularly US, UAE, Singapore, UK (NRI markets).

- Prior startup or high-growth company experience at Series B-D or family-owned conglomerate scale.

What Makes This Role Exceptional?

Scope:

- You will be the first person to ever own the complete pre-sales and digital sales function across the entire Ridhira Group - a blank canvas at conglomerate scale.

Timing:

- We are at a critical inflection point - institutional capital in play, new brand formats launching (Ode Life Centers in GVK One Mall and Forum Vijayam), and an Ayurvedic wellness acquisition underway.

Access:

- Direct reporting line to the Founder & Group MD - zero bureaucracy, maximum velocity.

AI-first environment:

- You will have access to proprietary AI Agent OS infrastructure - the group is building sales automation tool.

Compensation:

- Industry-leading fixed + aggressive variable tied to group revenue milestones + long-term value participation (ESOP/phantom equity for exceptional candidates).

Compensation & Benefits:

Performance Bonus: Linked to group-level revenue milestones and digital conversion KPIs.

Benefits: Premium health & wellness (access to Ode Spa, Ridhira Retreats, and Ayurveda programmes - because we walk the talk).

Location: Hyderabad HQ with travel across group properties.