Ridhira Group - Assistant Manager - Performance Marketing

Job description

Job Title: Performance Marketing Manager

Location: Hyderabad, India

Company: Ridhira Groups

About Ridhira Groups:

Ridhira Groups is a leading name in luxury living, hospitality, and wellness.

We specialize in creating premium experiences through our real estate, hospitality, and wellness ventures.

We are looking for a creative and proactive PR professional to enhance our brand presence and build meaningful relationships with the media, influencers, and the public.

About the Role

We are seeking a Performance Marketing Manager with expertise in Meta, Google Ads, Programmatic, WhatsApp, and Content-led Conversion Marketing.

The ideal candidate should have agency experience managing large-scale budgets (2 Cr+ annually) and a solution-oriented mindset.

If you are tech-savvy, well-versed in marketing automation, and capable of leveraging AI tools to drive ROI, this role is designed for you.

Key Responsibilities

- Lead performance campaigns across Meta, Google Ads, Programmatic, and WhatsApp marketing with multi-crore budgets.

- Build and optimize conversion-driven campaigns using creative storytelling, content marketing, and data insights.

- Own the full-funnel performance strategy: Awareness Consideration Conversion Retention.

- Implement WhatsApp marketing automation for lead nurturing, re-engagement, and conversion journeys.

- Collaborate with content and design teams to create high-impact ad creatives, landing pages, and WhatsApp workflows.

- Leverage AI tools and automation platforms (HubSpot, Clevertap, Zapier, MoEngage, etc.) to enhance campaign efficiency.

- Continuously analyze data to improve CTR, CPL, CAC, ROAS, and LTV.

- Provide performance insights and reports with actionable recommendations.

- Stay updated on industry trends in content marketing, paid media, and AI-driven automation.

Required Skills & Experience

- 5+ years of digital performance marketing experience in an agency environment.

- Strong hands-on expertise in Google Ads (Search, Display, YouTube), Meta Ads, Programmatic buying, and WhatsApp campaigns.

- Proven track record of managing 2 Cr+ campaign budgets with consistent ROI.

- Strong knowledge of conversion rate optimization (CRO), funnel building, and retargeting strategies.

- Experience in content-driven campaigns and audience engagement through storytelling.

- Familiarity with AI-driven tools for optimization, insights, and creative personalization.

- Deep understanding of marketing automation platforms for scaling campaigns.

- Excellent analytical, problem-solving, and communication skills.