Description:

About RICO:

Founded in 1965, RICO is a market-leading brand in the home and kitchen appliances industry and the first company to introduce mixer grinders in India.

From a small workshop of 4 employees, RICO has grown into a global operation with 200+ employees, 3,000+ retail outlets, and a strong service network.

RICO today offers 52+ product categories and has expanded its footprint to 13 countries worldwide.

With a legacy of engineering excellence, RICO stands for innovation, durability, and exceptional performance in home appliances.

Head Office:

8th Floor, Sapphire Building, S.

Road, Khar West, Mumbai just 2 minutes from Khar Station.

Position Overview

The Pan India CSD & CPC Sales Manager will be responsible for driving nationwide sales growth within the CSD (Canteen Stores Department) and CPC (Central Police Canteens / Forces) channels.

This role requires strong experience in institutional sales, strategic planning, relationship management, and driving profitability across regions.

The ideal candidate will work independently, manage a high-performing sales team, and ensure consistent brand visibility and product availability across all CSD/CPC outlets in India.

Key Responsibilities

Sales & Business Development

- Drive and expand sales in the CSD/CPC channels across India through the existing sales team and channel partners.

- Identify new business opportunities, onboard new outlets, and enhance institutional penetration.

- Ensure effective execution of sales strategies, promotions, and channel initiatives.

Inventory & Merchandising Management

- Oversee stock levels at various CSD/CPC outlets to ensure uninterrupted product availability.

- Manage product display, shelf presence, and merchandising standards across all touchpoints.

- Collaborate with supply chain and logistics teams to ensure timely delivery of stock.

P&L & Performance Management

- Manage the P&L for the CSD/CPC division and implement action plans to maintain profitability.

- Track sales KPIs, analyze performance, and develop strategies to improve output across regions.

Market Analysis & Branding

- Conduct market share analysis and monitor competitor activities in the institutional channel.

- Ensure brand visibility, compliance with CSD/CPC guidelines, and strong representation of the RICO brand.

Stakeholder & Team Management

- Coordinate with internal stakeholders to confirm material dispatch and order fulfilment.

- Lead and mentor a high-performing sales team aligned to Pan India targets.

- Build strong relationships with key CSD/CPC authorities and procurement bodies.

Qualifications & Skills Required

Education: Any Graduate (MBA preferred but not mandatory).

Experience: 6 - 10 years in CSD (Defence Canteen Stores Department) or CPC (Central Police Forces) institutional sales.

- Proven ability to manage Pan India accounts and lead sales teams.

- Strong communication, negotiation, and interpersonal skills.

- Ability to travel extensively across assigned regions.

- Proficiency in MS Excel and MS Word.

Mumbai-based candidates preferred