
Description:
Key Responsibilities:
- Own and continuously refine company branding across all platforms (website, LinkedIn, social media).
- Create and update marketing collateral such as corporate decks, brochures, and brand guidelines to ensure consistency and alignment with brand strategy.
- Collaborate with leadership to craft authentic messaging that resonates with the target audience and supports business growth.
- Coordinate with cross-functional teams to gather insights and produce engaging, on-brand storytelling.
- Maintain a strategic and dynamic content calendar ensuring timely and relevant brand communication.
Social Media & Digital Presence:
- Lead social media strategy and execution with creative, high-impact posts to increase brand awareness and audience engagement.
- Analyze digital metrics and optimize content strategy to improve reach.
- Stay ahead of industry trends and innovate with fresh content ideas, visuals, and campaigns.
Internal & External Communication Support:
- Work cross-functionally with sales, HR, design, and marketing teams to ensure all branding efforts align with organizational goals.
- Enhance brand positioning through strategic messaging and content support.
Qualifications:
- Master's degree in Marketing, Communications, Business, or a related field preferred.
- 5 - 8 years of proven experience in brand strategy, corporate communications, or content marketing within digital ecosystems.
- Demonstrated ability in project management, cross-functional collaboration, and executing brand initiatives end-to-end.
- Expertise with social media platforms, marketing automation, CRM tools, and content management systems (CMS).
- Familiarity with AI-powered content and video creation tools.
- Strong analytical capabilities with experience using digital analytics and reporting tools to measure campaign performance and ROI.
Key Skills:
- Strategic brand development and integrated communications.
- Content marketing, storytelling, and audience engagement.
- End-to-end campaign management and execution.
- Social media strategy, community management, and growth hacking
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