Retransform - Associate/Campaign Manager - Sales Intelligence

Job Title: Associate / Campaign Manager Sales Intelligence

Location: Mumbai

Experience Required: 710 years

Job Overview:

We are looking for a dynamic and analytical Associate / Campaign Manager Sales Intelligence to lead and optimize data-driven sales campaigns, ensuring maximum outreach efficiency and pipeline conversions. The ideal candidate will have a strong understanding of B2B campaign strategies, sales data insights, and campaign performance analytics, along with the ability to work cross-functionally with Sales, Marketing, and Product teams.

Key Responsibilities (KRA):

- Design, execute, and optimize multichannel B2B sales campaigns using sales intelligence tools and platforms

- Leverage data insights to identify target accounts, decision-makers, and buyer intent signals for campaign targeting

- Monitor and report on campaign performance metrics such as engagement, lead quality, pipeline generation, and ROI

- Develop and manage campaign content assets in collaboration with marketing teams

- Enable Sales teams with account intelligence, persona research, and tailored messaging strategies

- Own lead scoring models and workflows to align Marketing Qualified Leads (MQLs) and Sales

Qualified Leads (SQLs)

- Continuously refine audience segmentation based on data enrichment, industry trends, and market response

- Collaborate with CRM, analytics, and automation teams to streamline campaign delivery and attribution

- Partner with Product and Customer Success teams to execute upsell/cross-sell campaigns

- Stay current with industry trends, competitive intelligence tools, and campaign best practices

Required Skillset:

- Strong experience with sales intelligence platforms like ZoomInfo, Lusha, Apollo, LinkedIn Sales Navigator, or Clearbit

- Proficient in CRM tools (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Pardot, etc.)

- Solid understanding of lead generation, sales enablement, and account-based marketing (ABM)

- Excellent analytical and reporting skills using tools like Excel, Power BI, Tableau, or Google

Data Studio

- Expertise in B2B campaign management, segmentation strategy, and conversion optimization

- Strong project management and communication skills to manage cross-functional teams

Educational Qualification:

- Bachelors degree in Marketing, Business Administration, Data Analytics, or a related field

- MBA or advanced certification in B2B marketing or sales analytics is a plus